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Corporate Communication And Integrated Marketing Communication eBook
Audience Beyond Stakeholders In A Technological Age
Book
eBook
language: english
Publisher:
Bloomsbury Publishing (USA), June of 2023 ‧
see product details
77,51€
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IMMEDIATE AVAILABILITY
Ebook for ADE
SYNOPSIS
In this book, the authors trace corporate communication and integrated marketing communication (IMC) historically and situate industry practices today to draw attention to the need for companies to reach audiences beyond traditional stakeholders.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781498566834 |
| Publisher: | Bloomsbury Publishing (USA) |
| Release Date: | June of 2023 |
| Language: | English |
| Pages: | 118 |
| Format: | eBook |
| File Format and Compatibility: | |
| Collection: | Integrated Marketing Communication |
| Categories: |
eBooks in English
>
Social Sciences and Humanities
>
Communication and Journalism
|
| EAN: | 9781498566834 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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