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Authenticity eBook
What Consumers Really Want
language: english
Publisher:
Harvard Business Review Press, October of 2007 ‧
see product details
46,36€
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
IMMEDIATE AVAILABILITY
Ebook for ADE
SYNOPSIS
How authentic is the experience? Is it what they expected? Why or why not? This book introduces the concept of perceived authenticity, or how a consumer experiences a product, service, environment, communication, or person. It provides some practical business advice and talking points for managers and marketers.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781633690578 |
| Publisher: | Harvard Business Review Press |
| Release Date: | October of 2007 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | |
| Categories: |
eBooks in English
>
Management
>
Management and Organization
|
| EAN: | 9781633690578 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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