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Asia Branding eBook

Connecting Brands, Consumers And Companies

by Don E. Schultz, T C Melewar e Bang Nguyen
language: english
Publisher: BLOOMSBURY PUBLISHING, September of 2017 ‧
77,50€
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Ebook for ADE
This is an edited collection examining different elements of branding within the context of Asia. Written by experts, it provides insights into current applied research on the relationship between companies, brands and consumers across key Asian economies.

Asia Branding

Connecting Brands, Consumers And Companies

by Don E. Schultz, T C Melewar e Bang Nguyen

Property Description
ISBN: 9781137489968
Publisher: BLOOMSBURY PUBLISHING
Release Date: September of 2017
Language: English
Pages: 350
Format: eBook
File Format and Compatibility: PDF para ADE
Categories: eBooks in English > Management > Management and Organization
EAN: 9781137489968