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Advertising As Communication eBook

by Gillian Dyer
language: english
Publisher: TAYLOR & FRANCIS, March of 2008 ‧
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As consumers, we all encounter advertising as part of our daily lives. However we are often unaware of its more subtle form of persuasion. This book examies advertising in modern society and also views its cultural and economic impact.

Advertising As Communication

by Gillian Dyer

Property Description
ISBN: 9781134972340
Publisher: TAYLOR & FRANCIS
Release Date: March of 2008
Language: English
Format: eBook
Collection: Studies In Culture And Communication
Categories: eBooks in English > Management > Marketing
eBooks in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9781134972340

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