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Advertising As Communication

by Gillian Dyer
language: english
Publisher: TAYLOR & FRANCIS LTD, November of 1982 ‧
54,06€
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As consumers, we all encounter advertising as part of our daily lives. However we are often unaware of its more subtle form of persuasion. This book examies advertising in modern society and also views its cultural and economic impact.

Advertising As Communication

by Gillian Dyer

Property Description
ISBN: 9780415027816
Publisher: TAYLOR & FRANCIS LTD
Release Date: November of 1982
Language: English
Cover: Softcover
Pages: 248
Format: Book
Collection: Studies In Culture And Communication
Categories: Books in English > Management > Marketing
EAN: 9780415027816

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