Management

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Communication Excellence - How To Develop, Manage And Lead Exceptional Communications

by Angeles Moreno, Ansgar Zerfass, Dejan Vercic, Piet Verhoeven e Ralph Tench

40,55€ + 10% CARD

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 Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication.
ENGLISH

Crystallizing Public Opinion

by Edward Bernays

14,86€ + 10% CARD

 In this 1923 classic, The Father of Public Relations describes how public opinion is created and shaped, including the use of surveys and endorsements from opinion leaders, celebrities, and experts.
ENGLISH

Trust Me I'M Lying - Confessions Of A Media Manipulator

by Ryan Holiday

17,56€ + 10% CARD

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 Exposing the truth behind fake news - and how to spot the real from the fake.
ENGLISH

The New Gold Standard: 5 Leadership Principles For Creating A Legendary Customer Experience Courtesy Of The Ritz-Carlton Hotel Company - 5 Leadership Principles For Creating A Legendary Customer Experience Courtesy Of The Ritz-Carlton Hotel Company

by Joseph A. Michelli e Joseph, Phd Michelli

36,49€ + 10% CARD

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 When it comes to quality, style, and service, The Ritz-Carlton Hotel Company has set the gold standard for delivering the highest level of customer experience. This book features the five key principles behind The Ritz-Carlton Hotel Company's success and customer service innovations. It is intended for executives and managers at all levels.
ENGLISH

Managing Public Relations In Sport - Theory And Practice

by Argyro Elisavet (University Of Bergamo, Italy) Manoli

~~209,54€~~ 188,59€ 10% OFF

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 This is a comprehensive, practical guide to understanding public relations as a strategic governance tool in sport. Blending cutting-edge research, theory, and real-world insights, the book explores how PR shapes relationships, narratives, and value creation in globalized and politically visible sporting environments.
ENGLISH

Managing Public Relations In Sport - Theory And Practice

by Argyro Elisavet (University Of Bergamo, Italy) Manoli

~~56,77€~~ 51,09€ 10% OFF

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 This is a comprehensive, practical guide to understanding public relations as a strategic governance tool in sport. Blending cutting-edge research, theory, and real-world insights, the book explores how PR shapes relationships, narratives, and value creation in globalized and politically visible sporting environments.
ENGLISH

Crisis Management And Sports - Global Perspectives

~~64,88€~~ 58,39€ 10% OFF

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 In an increasingly turbulent, insecure and fast-changing world, this book presents case studies of crisis management that help the reader to understand what best practice looks like and how to guide sport organizations through the crises that are an inevitable aspect of commercial life.
ENGLISH

International Relations

by Jaime Andres Olarte Martinez

~~129,78€~~ 116,80€ 10% OFF

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 Explore core theories and concepts that shape international relations, from historical evolution and diverse perspectives to conflict, cooperation, and the role of global organizations. Merging theoretical frameworks with real-world case studies, it equips students to analyze the complexities of global politics.
ENGLISH

Public Relations

by Purborini Budiman

~~129,78€~~ 116,80€ 10% OFF

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 Explore the principles and practices of public relations with an emphasis on media relations, crisis communication, branding, and digital strategies. Learn to manage reputations and stakeholder relationships through real-world case studies and practical examples, providing a solid foundation for both students and professionals.
ENGLISH

Sport Public Relations

by G. Clayton Stoldt, Mike Ross e Stephen W. Dittmore

~~117,61€~~ 105,85€ 10% OFF

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 Now in its fourth edition, Sport Public Relations provides students, educators, and professionals with the foundational knowledge and modern strategies needed to navigate the evolving world of sport public relations.
ENGLISH

Ai For Public Relations - A How-To Guide For Implementation And Management

~~68,95€~~ 62,06€ 10% OFF

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 Understand how to embrace and embed artificial intelligence into your public relations and communications practice and strategy with this how-to guide.
ENGLISH

Ai For Public Relations - A How-To Guide For Implementation And Management

~~40,55€~~ 36,50€ 10% OFF

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 Understand how to embrace and embed artificial intelligence into your public relations and communications practice and strategy with this how-to guide.
ENGLISH

Public Relations: The Basics

by Deborah A. (Suny Buffalo State College, Usa) Silverman

~~232,51€~~ 209,26€ 10% OFF

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 This concise and accessible second edition introduces readers to one of the most exciting and fast-paced media industries: public relations. It will be of interest to a variety of audiences interested in learning more about public relations.
ENGLISH

Public Relations: The Basics

by Deborah A. (Suny Buffalo State College, Usa) Silverman

~~29,73€~~ 26,76€ 10% OFF

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 This concise and accessible second edition introduces readers to one of the most exciting and fast-paced media industries: public relations. It will be of interest to a variety of audiences interested in learning more about public relations.
Event Planning And Management - Principles, Planning And Practice

by Bernadette Albert, Dan Lomax e Ruth Dowson

~~91,93€~~ 82,74€ 10% OFF

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 Plan and deliver successful events with this practical textbook of essential theory and practice for students studying event planning and management.
Event Planning And Management - Principles, Planning And Practice

by Bernadette Albert, Dan Lomax e Ruth Dowson

~~54,06€~~ 48,65€ 10% OFF

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 Plan and deliver successful events with this practical textbook of essential theory and practice for students studying event planning and management.
Planning And Managing Public Relations Campaigns - A Strategic Approach

by Anne Gregory e Mandy Pearse

~~91,93€~~ 82,74€ 10% OFF

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 A definitive guide to planning PR and event campaigns, this book contains everything readers need to know to design, execute and evaluate campaigns of any size.
Planning And Managing Public Relations Campaigns - A Strategic Approach

by Anne Gregory e Mandy Pearse

~~54,06€~~ 48,65€ 10% OFF

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 A definitive guide to planning PR and event campaigns, this book contains everything readers need to know to design, execute and evaluate campaigns of any size.
ENGLISH

Public Relations Writing - Essential Tools For Effective Storytelling

by Valerie Fields

~~198,73€~~ 178,86€ 10% OFF

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 With a focus on storytelling, social media, and socially-conscious content, Public Relations Writing: Essential Skills for Effective Storytelling is a step-by-step "how-to" guide that helps students develop and hone the skills they need to become strong writers and versatile storytellers within the Public Relations field.
ENGLISH

The Role Of Leadership In Building Inclusive Diversity In Public Relations

by Karla (The University Of Alabama) Gower e Nilanjana (Southern Illinois University Carbondale) Bardhan

232,51€ + 10% CARD

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 This book focuses on the relationship between leadership and diversity, inclusion, and equity within the U.S. public relations industry.
ENGLISH

The Role Of Leadership In Building Inclusive Diversity In Public Relations

by Karla (The University Of Alabama) Gower e Nilanjana (Southern Illinois University Carbondale) Bardhan

64,88€ + 10% CARD

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 This book focuses on the relationship between leadership and diversity, inclusion, and equity within the U.S. public relations industry.
ENGLISH

Narrative Organizations - Making Companies Future Proof By Working With Stories

by Christine Erlach e Michael Muller

60,82€ + 10% CARD

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 This book shows how to work with stories and narrative approaches in almost all fields of action of a company, and demonstrates the added value resulting from a holistic narrative perspective.
ENGLISH

Corporate Communications In Restructuring Phases - Successfully Shaping Change With Strategic Communication

by Ulrich Gartner

74,34€ + 10% CARD

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 This book provides those responsible in communication, management and human resources with a practical guide for professional internal and external communication of restructuring programs in companies.
ENGLISH

Fundraising Is - Everything Done Before Asking For Money

by Patrick Belcher

18,86€ + 10% CARD

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 Fundraising Is helps fundraisers build a sustainable plan for their own and their organizationâ€™s success.
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