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Crystallizing Public Opinion

by Edward Bernays
language: english
Publisher: DOVER PUBLICATIONS INC., November of 2019 ‧
14,86€
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In this 1923 classic, The Father of Public Relations describes how public opinion is created and shaped, including the use of surveys and endorsements from opinion leaders, celebrities, and experts.

Crystallizing Public Opinion

by Edward Bernays

Property Description
ISBN: 9780486836584
Publisher: DOVER PUBLICATIONS INC.
Release Date: November of 2019
Language: English
Dimensions: 159 x 124 x 5 mm
Cover: Softcover
Pages: 144
Format: Book
Categories: Books in English > Management > Public relations
Books in English > Others
EAN: 9780486836584

ABOUT THE AUTHOR

Edward Bernays

Edward Bernays nasceu em Viena, na Áustria, em 1891, e morreu em Cambridge, no estado norte-americano do Massachussets, em 1995. É descrito como o «pai das relações-públicas». Trabalhou ao longo da vida para dezenas de empresas. Na mais famosa das suas campanhas publicitária promoveu a indústria do tabaco com um desfile feminista (forjado) em Nova Iorque.

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