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Managing Marketing Information (Rle Marketing) eBook
idioma: inglês
Editor:
TAYLOR & FRANCIS, setembro de 2014 ‧
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51,93€
20% DESCONTO
IMEDIATO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781317645344 |
| Editor: | TAYLOR & FRANCIS |
| Data de Lançamento: | setembro de 2014 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | |
| Coleção: | Routledge Library Editions: Marketing |
| Classificação Temática: |
eBooks em Inglês
>
Gestão
>
Marketing
|
| EAN: | 9781317645344 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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