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Managing Marketing Information (Rle Marketing)
idioma: inglês
Editor:
TAYLOR & FRANCIS LTD, agosto de 2014 ‧
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209,54€
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V2poUWJIcDNObEEzUWk5M2RtUkhOMEZwYmxCVFlqSm9NVTlMVkUxc2FucHFVbFp6TlZoTk1VUjNURlJtZUdoUU5EbHZXRlV4YTNNclpVSlVibTFKVFdaMmNubGpjekJwUW1Wc2IxZ3JTMDFqVW1kSlVFMWpkM0l2ZEdad1ZsaFBObFkzVkRKQ2VXWmthakJ0V1ZkaVZpdEJXVWRRVHpCMlJqWnNkMHhhUnpGVU0yNWhaME4zSzFaTk5TOHdSRVYzWjNWdWIzWnFRWEpUYm1ZdmEzQkdZbk14WkhRMU1rTkJVbGRYTVhOMGMzVjBZalpwYm1KbGIwOUZTRlIxTlZSSlVHcFNNVlJHVVdaNWMzbHVPVkJuYTNKMlRXdDVZME5hWjJKRFMzQm1NVEZLWkZZMGQzbDVWako1TVZKR1VrdGhSVGxoZUZoYVdqaHBOMnhMUjJWVlNrZ3llWE4xU1hSeGEzTnVaVkpaZDBJelZHWTFaVXQ2YTAxWGNqWnpPVEozVG1KaVREaFZZMU5UZHpoQmIzTlJVazAyV0cxak1WWTFNbGx3VFdoRlUwaGxUV1ZsVGs5MU1ISnFSVU5IZVZZeGNtVTFLek5qTUN0a2JEZzFORzVZU1U1WlNrOVBkaTgxWjBGWVFtUmxWRzFwYmxSd2VHMUVNakpFZFZjeFVXVmpiMDFEYnpnMUx6QnZLM050WlZKdGNsbDJZemxCY2k4ME5HSklPRkVyTlRJd2FsWjRPVGMxUTBwa1FVNU9lQ3RZTWpoMVYyNDBOaXN3TjJGRVZISlhTWFprTlROdUt6ZEZjSEo0Y2tGVllVdFVTMDlKUTFKdE5FRldhbUpsU1hCaVlrUjVRbUkwWkhaalYwUkxkRGRyWTJWUWIzZ3Zkak42VVRjck1scEtNbWRKTHk5bVRWaGpSbUZLYzA5SGNqRmxOSEZJTW1acFowNVVkbkpWYW1obE0zSlhVVEpCU2tkV2NWZFRRM1JrZVU1TU1HNTNWMWh3YVZBMFptRlBUV1J3T1M5VFYxWndWekZoUTBkRFFtb3pNa3B0VFdkUGVVSjJWamRPYTNNM2MwZHFiVnBsS3pCQ1JHSmlkMWg1Um0xT1pXMUdkRkJJWjJZMlozVlNTbk5XZUVSVk5rWlNjWFpJUkhabE5UZHlaRkpZVXpKUFpYRTRjVGRMYlRKeGIxUXZWRW94YlVFNGFWaG5kazh5VlVGakwyeEZTRTFvWjI1UlNYWlhjREJ6T1M5ak9XRlBTM0pEUW1WR1JWTllOVlZvUjBScGVVTlBkVTVsTWxvMlV6Um9kMFJySzNwR1ZXbFpiSGhrUVc1UVJETlRhR0l2YzNCbVdscFBVREZRVTBWWmNsVjRhMGhsVkc0NVdYSnVkVlV6Y0dKaGVUWlRkV1ZKT1dOblRYaDJiM051YUV4SVpISXJPSE5YUzI1UU5GSlNZbE42VTFKMVFWQmlhRmR1WXpWaVR3PT06YjBGME1ybnNRd0Z1cUszcjZTWHpjZz09
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SINOPSE
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781138793149 |
| Editor: | TAYLOR & FRANCIS LTD |
| Data de Lançamento: | agosto de 2014 |
| Idioma: | Inglês |
| Dimensões: | 156 x 234 x 20 mm |
| Encadernação: | Capa dura |
| Páginas: | 242 |
| Tipo de produto: | Livro |
| Coleção: | Routledge Library Editions: Marketing |
| Classificação Temática: |
Livros em Inglês
>
Gestão
>
Marketing
|
| EAN: | 9781138793149 |
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