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Managing Marketing Information (Rle Marketing)
idioma: inglês
Editor:
TAYLOR & FRANCIS LTD, agosto de 2014 ‧
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209,54€
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SINOPSE
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781138793149 |
| Editor: | TAYLOR & FRANCIS LTD |
| Data de Lançamento: | agosto de 2014 |
| Idioma: | Inglês |
| Dimensões: | 156 x 234 x 20 mm |
| Encadernação: | Capa dura |
| Páginas: | 242 |
| Tipo de produto: | Livro |
| Coleção: | Routledge Library Editions: Marketing |
| Classificação Temática: |
Livros em Inglês
>
Gestão
>
Marketing
|
| EAN: | 9781138793149 |
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