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Managing Marketing Information (Rle Marketing)
idioma: inglês
Editor:
TAYLOR & FRANCIS LTD, agosto de 2014 ‧
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209,54€
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SINOPSE
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781138793149 |
| Editor: | TAYLOR & FRANCIS LTD |
| Data de Lançamento: | agosto de 2014 |
| Idioma: | Inglês |
| Dimensões: | 156 x 234 x 20 mm |
| Encadernação: | Capa dura |
| Páginas: | 242 |
| Tipo de produto: | Livro |
| Coleção: | Routledge Library Editions: Marketing |
| Classificação Temática: |
Livros em Inglês
>
Gestão
>
Marketing
|
| EAN: | 9781138793149 |
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