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Managing Marketing Information (Rle Marketing)
idioma: inglês
Editor:
TAYLOR & FRANCIS LTD, agosto de 2014 ‧
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209,54€
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SINOPSE
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781138793149 |
| Editor: | TAYLOR & FRANCIS LTD |
| Data de Lançamento: | agosto de 2014 |
| Idioma: | Inglês |
| Dimensões: | 156 x 234 x 20 mm |
| Encadernação: | Capa dura |
| Páginas: | 242 |
| Tipo de produto: | Livro |
| Coleção: | Routledge Library Editions: Marketing |
| Classificação Temática: |
Livros em Inglês
>
Gestão
>
Marketing
|
| EAN: | 9781138793149 |
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