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Managing Marketing Information (Rle Marketing)
idioma: inglês
Editor:
TAYLOR & FRANCIS LTD, agosto de 2014 ‧
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209,54€
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SINOPSE
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781138793149 |
| Editor: | TAYLOR & FRANCIS LTD |
| Data de Lançamento: | agosto de 2014 |
| Idioma: | Inglês |
| Dimensões: | 156 x 234 x 20 mm |
| Encadernação: | Capa dura |
| Páginas: | 242 |
| Tipo de produto: | Livro |
| Coleção: | Routledge Library Editions: Marketing |
| Classificação Temática: |
Livros em Inglês
>
Gestão
>
Marketing
|
| EAN: | 9781138793149 |
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