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Managing Marketing Information (Rle Marketing)
idioma: inglês
Editor:
TAYLOR & FRANCIS LTD, agosto de 2014 ‧
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209,54€
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SINOPSE
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781138793149 |
| Editor: | TAYLOR & FRANCIS LTD |
| Data de Lançamento: | agosto de 2014 |
| Idioma: | Inglês |
| Dimensões: | 156 x 234 x 20 mm |
| Encadernação: | Capa dura |
| Páginas: | 242 |
| Tipo de produto: | Livro |
| Coleção: | Routledge Library Editions: Marketing |
| Classificação Temática: |
Livros em Inglês
>
Gestão
>
Marketing
|
| EAN: | 9781138793149 |
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