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Managing Marketing Information (Rle Marketing)
idioma: inglês
Editor:
TAYLOR & FRANCIS LTD, agosto de 2014 ‧
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209,54€
10% DESCONTO
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SINOPSE
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781138793149 |
| Editor: | TAYLOR & FRANCIS LTD |
| Data de Lançamento: | agosto de 2014 |
| Idioma: | Inglês |
| Dimensões: | 156 x 234 x 20 mm |
| Encadernação: | Capa dura |
| Páginas: | 242 |
| Tipo de produto: | Livro |
| Coleção: | Routledge Library Editions: Marketing |
| Classificação Temática: |
Livros em Inglês
>
Gestão
>
Marketing
|
| EAN: | 9781138793149 |
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