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Managing Marketing Information (Rle Marketing)
idioma: inglês
Editor:
TAYLOR & FRANCIS LTD, agosto de 2014 ‧
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209,54€
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SINOPSE
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781138793149 |
| Editor: | TAYLOR & FRANCIS LTD |
| Data de Lançamento: | agosto de 2014 |
| Idioma: | Inglês |
| Dimensões: | 156 x 234 x 20 mm |
| Encadernação: | Capa dura |
| Páginas: | 242 |
| Tipo de produto: | Livro |
| Coleção: | Routledge Library Editions: Marketing |
| Classificação Temática: |
Livros em Inglês
>
Gestão
>
Marketing
|
| EAN: | 9781138793149 |
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