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Managing Marketing Information (Rle Marketing)
idioma: inglês
Editor:
TAYLOR & FRANCIS LTD, agosto de 2014 ‧
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209,54€
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SINOPSE
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781138793149 |
| Editor: | TAYLOR & FRANCIS LTD |
| Data de Lançamento: | agosto de 2014 |
| Idioma: | Inglês |
| Dimensões: | 156 x 234 x 20 mm |
| Encadernação: | Capa dura |
| Páginas: | 242 |
| Tipo de produto: | Livro |
| Coleção: | Routledge Library Editions: Marketing |
| Classificação Temática: |
Livros em Inglês
>
Gestão
>
Marketing
|
| EAN: | 9781138793149 |
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