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Managing Marketing Information (Rle Marketing)
idioma: inglês
Editor:
TAYLOR & FRANCIS LTD, novembro de 2015 ‧
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66,23€
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SINOPSE
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781138980310 |
| Editor: | TAYLOR & FRANCIS LTD |
| Data de Lançamento: | novembro de 2015 |
| Idioma: | Inglês |
| Encadernação: | Capa mole |
| Páginas: | 242 |
| Tipo de produto: | Livro |
| Coleção: | Routledge Library Editions: Marketing |
| Classificação Temática: |
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| EAN: | 9781138980310 |
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