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Managing Marketing Information (Rle Marketing)
idioma: inglês
Editor:
TAYLOR & FRANCIS LTD, novembro de 2015 ‧
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66,23€
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SINOPSE
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781138980310 |
| Editor: | TAYLOR & FRANCIS LTD |
| Data de Lançamento: | novembro de 2015 |
| Idioma: | Inglês |
| Encadernação: | Capa mole |
| Páginas: | 242 |
| Tipo de produto: | Livro |
| Coleção: | Routledge Library Editions: Marketing |
| Classificação Temática: |
Livros em Inglês
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| EAN: | 9781138980310 |
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