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Managing Marketing Information (Rle Marketing)
idioma: inglês
Editor:
TAYLOR & FRANCIS LTD, novembro de 2015 ‧
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66,23€
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SINOPSE
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781138980310 |
| Editor: | TAYLOR & FRANCIS LTD |
| Data de Lançamento: | novembro de 2015 |
| Idioma: | Inglês |
| Encadernação: | Capa mole |
| Páginas: | 242 |
| Tipo de produto: | Livro |
| Coleção: | Routledge Library Editions: Marketing |
| Classificação Temática: |
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| EAN: | 9781138980310 |
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