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International Marketing Strategy eBook
The Country Of Origin Effect On Decision-Making In Practice
idioma: inglês
Editor:
Springer International Publishing, novembro de 2019 ‧
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59,61€
10% DESCONTO
CARTÃO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9783030335885 |
| Editor: | Springer International Publishing |
| Data de Lançamento: | novembro de 2019 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | |
| Coleção: | International Series In Advanced Management Studies |
| Classificação Temática: |
eBooks em Inglês
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Gestão
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Gestão e Organização
|
| EAN: | 9783030335885 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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