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International Marketing Strategy
The Country Of Origin Effect On Decision-Making In Practice
idioma: inglês
Editor:
Springer Nature Switzerland AG, dezembro de 2019 ‧
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81,10€
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SINOPSE
Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9783030335878 |
| Editor: | Springer Nature Switzerland AG |
| Data de Lançamento: | dezembro de 2019 |
| Idioma: | Inglês |
| Dimensões: | 155 x 235 x 20 mm |
| Encadernação: | Capa dura |
| Páginas: | 188 |
| Tipo de produto: | Livro |
| Coleção: | International Series In Advanced Management Studies |
| Classificação Temática: |
Livros em Inglês
>
Gestão
>
Gestão e Organização
|
| EAN: | 9783030335878 |
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