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Marketing And Dysfunctional Consumer Behaviour eBook

Name: Marketing And Dysfunctional Consumer Behaviour
Price: 106.73 EUR
Author: Gioele Zamparo
ISBN: 9783031891625

Understanding How And When Marketing Drives Problematic Consumption Patterns

de Gioele Zamparo

Livro eBook

idioma: inglês

Editor: Springer Nature Switzerland, maio de 2025 ‧ ver detalhes do produto

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Ebook para ADE

SINOPSE

This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling.

DETALHES

Marketing And Dysfunctional Consumer Behaviour

Understanding How And When Marketing Drives Problematic Consumption Patterns

de Gioele Zamparo
Propriedade	Descrição
ISBN:	9783031891625
Editor:	Springer Nature Switzerland
Data de Lançamento:	maio de 2025
Idioma:	Inglês
Tipo de produto:	eBook
Formato e Compatibilidade:	PDF para ADE
Coleção:	International Series In Advanced Management Studies
Classificação Temática:	eBooks em Inglês > Ciências Sociais e Humanas > Psicologia
EAN:	9783031891625

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