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Building Customer-Brand Relationships eBook
idioma: inglês
Editor:
TAYLOR & FRANCIS, Janeiro de 2015 ‧
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87,44€
10% DESCONTO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
Presents an approach to marketing communications in the 'push-pull' marketplace that combines traditional outbound communications with the inbound or 'pull' media of Internet, mobile communications, and social networks. This book takes a different view - that the marketer and the customer build the ongoing brand value together.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781317475606 |
| Editor: | TAYLOR & FRANCIS |
| Data de Lançamento: | Janeiro de 2015 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | |
| Classificação Temática: |
eBooks em Inglês
>
Economia, Finanças e Contabilidade
>
Economia
eBooks em Inglês > Gestão > Marketing |
| EAN: | 9781317475606 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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