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Services Marketing: Integrating Customer Focus Across The Firm
idioma: inglês
Editor:
MCGRAW-HILL EDUCATION - EUROPE, abril de 2017 ‧
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SINOPSE
Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. This book introduces readers to the vital role that services play in the economy and its future. It also incorporates company examples and strategies for addressing issues in every chapter.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9780078112102 |
| Editor: | MCGRAW-HILL EDUCATION - EUROPE |
| Data de Lançamento: | abril de 2017 |
| Idioma: | Inglês |
| Encadernação: | Capa dura |
| Páginas: | 544 |
| Tipo de produto: | Livro |
| Coleção: | Mcgraw-Hill Pocket Reference |
| Classificação Temática: |
Livros em Inglês
>
Gestão
>
Marketing
|
| EAN: | 9780078112102 |
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