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Nostalgic Branding In The Toy Industry
Livro
eBook
idioma: inglês
Editor:
TAYLOR & FRANCIS LTD, abril de 2025 ‧
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68,12€
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IMEDIATO
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SINOPSE
This book explores the essence of nostalgic branding by presenting the concept of nostalgia, analysing nostalgic attitudes and consumer behaviour, and illustrating how to position nostalgic brands using the toy market as an example.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781032997995 |
| Editor: | TAYLOR & FRANCIS LTD |
| Data de Lançamento: | abril de 2025 |
| Idioma: | Inglês |
| Dimensões: | 138 x 216 x 20 mm |
| Encadernação: | Capa dura |
| Páginas: | 134 |
| Tipo de produto: | Livro |
| Coleção: | Routledge Focus On Business And Management |
| Classificação Temática: |
Livros em Inglês
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Gestão
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Publicidade
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| EAN: | 9781032997995 |
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