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Nostalgic Branding In The Toy Industry
idioma: inglês
Editor:
TAYLOR & FRANCIS LTD, julho de 2026 ‧
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29,19€
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SINOPSE
This book explores the essence of nostalgic branding by presenting the concept of nostalgia, analysing nostalgic attitudes and consumer behaviour, and illustrating how to position nostalgic brands using the toy market as an example.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781032998008 |
| Editor: | TAYLOR & FRANCIS LTD |
| Data de Lançamento: | julho de 2026 |
| Idioma: | Inglês |
| Dimensões: | 138 x 216 x 20 mm |
| Encadernação: | Capa mole |
| Páginas: | 134 |
| Tipo de produto: | Livro |
| Coleção: | Routledge Focus On Business And Management |
| Classificação Temática: |
Livros em Inglês
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Gestão
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Publicidade
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| EAN: | 9781032998008 |
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