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Nostalgic Branding In The Toy Industry eBook
Livro
eBook
idioma: inglês
Editor:
TAYLOR & FRANCIS, abril de 2025 ‧
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28,61€
10% DESCONTO
IMEDIATO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
This book explores the essence of nostalgic branding by presenting the concept of nostalgia, analysing nostalgic attitudes and consumer behaviour, and illustrating how to position nostalgic brands using the toy market as an example.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781040362419 |
| Editor: | TAYLOR & FRANCIS |
| Data de Lançamento: | abril de 2025 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | PDF para ADE |
| Coleção: | Routledge Focus On Business And Management |
| Classificação Temática: |
eBooks em Inglês
>
Economia, Finanças e Contabilidade
>
Economia
eBooks em Inglês > Gestão > Publicidade |
| EAN: | 9781040362419 |
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