B2b Brand Management
idioma: inglês
Editor:
SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG, agosto de 2006 ‧
ver detalhes do produto
67,58€
10% DESCONTO
CARTÃO
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
portes grátis
Venda o seu livro
SINOPSE
As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Now it is time for more industrial companies to start using branding in a sophisticated way. But industrial companies must understand that branding goes far beyond building names for a set of offerings.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9783540253600 |
| Editor: | SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG |
| Data de Lançamento: | agosto de 2006 |
| Idioma: | Inglês |
| Dimensões: | 162 x 239 x 25 mm |
| Encadernação: | Capa dura |
| Páginas: | 357 |
| Tipo de produto: | Livro |
| Classificação Temática: |
Livros em Inglês
>
Gestão
>
Marketing
Livros em Inglês > Outros |
| EAN: | 9783540253600 |
QUEM COMPROU TAMBÉM COMPROU
-
Consumer-Brand Relationships10%TAYLOR & FRANCIS LTD79,75€ 10% CARTÃOportes grátis
-
Strategic Marketing For Non-Profit Organisations10%Pearson Education Limited104,08€ 10% CARTÃOportes grátis