adicionar à lista de desejos
Apple In China
The Capture Of The World's Greatest Company
Livro
eBook
idioma: inglês
Editor:
SIMON & SCHUSTER LTD, maio de 2025 ‧
ver detalhes do produto
30,42€
10% DESCONTO
IMEDIATO
Wm1oRVJ6VlVVSEY2VEhSeFdsUnpPSHBzZFRSTWNURlZhMjQyZGpKQllscHpibk53VWxwMFFVcDFURU41WjFoVksxRnlOVUZyVHpJMllYSlFTVkozU0dKT01VRnFla1JvTW1kSWNFOVhWa1ZtUTJaQ1IyeEdNMWhYTVdsMmMySnBaWE5IU2sxaFEzQnpWbmhzY0RWRGNpdGFaVVF5WVU5eFNITllPR2hHYkZvNGJqWm5kV3BaV2tkNFVqQkNhalJwUWpJdk9UZDNjVXBYUVVjd1VUQnZZVXR5TjBSYVRHeE9iMk5sT1hoWWFVZzFNa2RQVjFka1JtOVVVWFYyYm1OdlYyMUNWMnBqTTBjd1ppdEpjekZ2UkdkS1ozZFNUa2Q1Y21rMVprOTNSakpwVTFCdmJUaE5ka2xvYm5VM2VUaFFRVU5qYkZWd2FTczJkRTVpZVVJMWJIRXhNelJYT0dvNE4wNTJZbkJpVDBWUVFuZDRlakZoUmxsbVRtMTNaV3B5U1VOd1kzcHhXRzQyUmprcmVFcEVWa3AxWVVscmIyWkRVVTVhWnpZMVMySkpWM0l3TDBGQlkwdEtMMjVwZGpOcFpuVklORWh2V25WMVRFaFBZbGxZV21SYVkwMTRORmRsTDAxVE0xZFBiRkpFUjBjcmFXaFdWMUp0UlZKRGNHMUNUa2wzZEhOT2VXWkhXV2t4TTJWb1ZURjJVRVU0VmxsNlF6aENRazk2VFRaM1YyTXhkVEUwY25RNFVFNU9PVzQzYkhGTU0wbDFVekJPWWs1TFMycDZiRXBKTkdoUWFHRTVOa3RwT0M4M1dWbHNlVWRVTkZneFVsSnVOeXRJUTNNeVVFVmxhbUpxZDFjeFZIa3dSbFJ4U0dKUE4wVmpjMWMzVEUxWldWbDZiMjlvTUhZM1JVVTNiVnBLWm5CSFQxcHJaRVpETkRCUkwwZ3dSVEJNUkRNcmJUaEhWbkU0U2pGT1UzUkJTR2xwVjB4RVFXMWxWREk1UkVka09WWk5TSEV3S3pKQ05IbFhlVkp2WTNWWlFYTTBVa2RVWmxwTlp6MDk6UEdhQjRMUmMzSzY4K1hXeVh3T1ZFUT09
EM STOCK
-
portes grátis
Venda o seu livro
SINOPSE
‘Absolutely riveting’ Peter Frankopan, author of The Silk Roads
‘Disturbing and enlightening’ Chris Miller, author of Chip War
‘Hugely important’ Rana Foroohar, author of Makers and Takers
‘A once-in-a-generation read’ Robert D. Kaplan, author of Waste Land
As Trump wages a tariff war with China, seeking to boost domestic electronics manufacturing, this book offers an unparalleled insight into why his strategy is embarrassingly naïve.
Apple isn’t just a brand; it’s the world’s most valuable company and creator of the 21st century’s defining product. The iPhone has revolutionized the way we live, work and connect. But Apple is now a victim of its own success, caught in the middle of a new Cold War between two superpowers.
On the brink of bankruptcy in 1996, Apple adopted an outsourcing strategy. By 2003 it was lured to China by the promise of affordable, ubiquitous labour. As the iPod and iPhone transformed Apple’s fortunes, their sophisticated production played a seminal role in financing, training, supervising and supplying Chinese manufacturers – skills Beijing is now weaponizing against the West.
Investigative journalist Patrick McGee draws on 200 interviews with former Apple executives and engineers to reveal how Cupertino’s choice to anchor its supply chain in China has increasingly made it vulnerable to the regime’s whims. Both an insider’s historical account and a cautionary tale, Apple in China is the first history of Apple to go beyond the biographies of its top executives and set the iPhone’s global domination within an increasingly fraught geopolitical context.
‘Disturbing and enlightening’ Chris Miller, author of Chip War
‘Hugely important’ Rana Foroohar, author of Makers and Takers
‘A once-in-a-generation read’ Robert D. Kaplan, author of Waste Land
As Trump wages a tariff war with China, seeking to boost domestic electronics manufacturing, this book offers an unparalleled insight into why his strategy is embarrassingly naïve.
Apple isn’t just a brand; it’s the world’s most valuable company and creator of the 21st century’s defining product. The iPhone has revolutionized the way we live, work and connect. But Apple is now a victim of its own success, caught in the middle of a new Cold War between two superpowers.
On the brink of bankruptcy in 1996, Apple adopted an outsourcing strategy. By 2003 it was lured to China by the promise of affordable, ubiquitous labour. As the iPod and iPhone transformed Apple’s fortunes, their sophisticated production played a seminal role in financing, training, supervising and supplying Chinese manufacturers – skills Beijing is now weaponizing against the West.
Investigative journalist Patrick McGee draws on 200 interviews with former Apple executives and engineers to reveal how Cupertino’s choice to anchor its supply chain in China has increasingly made it vulnerable to the regime’s whims. Both an insider’s historical account and a cautionary tale, Apple in China is the first history of Apple to go beyond the biographies of its top executives and set the iPhone’s global domination within an increasingly fraught geopolitical context.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781398534360 |
| Editor: | SIMON & SCHUSTER LTD |
| Data de Lançamento: | maio de 2025 |
| Idioma: | Inglês |
| Dimensões: | 154 x 243 x 30 mm |
| Encadernação: | Capa dura |
| Páginas: | 448 |
| Tipo de produto: | Livro |
| Classificação Temática: |
Livros em Inglês
>
Gestão
>
Gestão e Organização
Livros em Inglês > Outros |
| EAN: | 9781398534360 |
-
10%Apple En ChinaANAYA MULTIMEDIA22,89€
25,43€portes grátis -
10%Apple In ChinaSIMON & SCHUSTER LTD13,37€
14,86€
QUEM COMPROU TAMBÉM COMPROU
-
10%Four Thousand WeeksVintage Publishing17,56€ 10% CARTÃOportes grátis
-
10%Zero To OneRANDOM HOUSE UK17,21€ 10% CARTÃOportes grátis