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ENGLISH

Entrepreneurial Innovation In The International Business Of Tourism

~~64,88€~~ 58,39€ 10% OFF

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 This international case study book provides 28 expertly curated case studies on entrepreneurship and innovation in tourism, each with detailed implementation instructions for the instructor to maximise student participation and learning.
ENGLISH

Contemporary Marketing And Consumer Behaviour In Sustainable Tourism

~~64,88€~~ 58,39€ 10% OFF

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 This insightful book explores contemporary consumer behaviour and marketing practices.
ENGLISH

Entrepreneurial Innovation In The International Business Of Tourism

~~63,59€~~ 57,23€ 10% OFF

 This international case study book provides 28 expertly curated case studies on entrepreneurship and innovation in tourism, each with detailed implementation instructions for the instructor to maximise student participation and learning.
ENGLISH

Contemporary Marketing And Consumer Behaviour In Sustainable Tourism

~~63,59€~~ 57,23€ 10% OFF

 This insightful book explores contemporary consumer behaviour and marketing practices.
ENGLISH

Contemporary Marketing And Consumer Behaviour In Sustainable Tourism

~~232,51€~~ 209,26€ 10% OFF

free shipping

 This insightful book explores contemporary consumer behaviour and marketing practices.
ENGLISH

Sustainable Marketing Of Cultural And Heritage Tourism

by Deepak Chhabra

78,16€ + 10% CARD

 The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles.
ENGLISH

Sustainable Marketing Of Cultural And Heritage Tourism

by Deepak Chhabra

83,81€ + 10% CARD

free shipping

 The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles.
ENGLISH

Commercial Homes In Tourism - An International Perspective

72,86€ + 10% CARD

 This is the first book to give recognition to this distinct, economically important and expanding form of tourism business by, bringing together recent and international research on this common form of commercial tourism accommodation.
ENGLISH

Economics Of Sustainable Tourism

72,86€ + 10% CARD

 Tourism is one of the world''s largest industries and one of its fastest growing economic sectors helping to generate income and employment for local people. At the same time, it has many negative outsourced effects on the environment and local culture. Achieving a more sustainable pattern of tourism development is high on the global agenda aiming to meet human needs while preserving the environment now and for the future. The Economics of Sustainable Tourism aims to critically explore how tourism economic development can move closer to a sustainable ideal from a firm economic analytic anchor. Grounded in economic theory and application it analyzes tourist’s satisfaction and impacts of tourism on the host community, investigates the productivity of the industry and identify factors which could increase economic and sustainable development such as trade relationships. It offers further insight into how destinations sustainability can be measured, economic benefits of a more sustainable destination and sets the agenda for future research. The book includes a range of theoretical and empirical perspectives and includes cutting edge research from international scholars.This significant volume provides a new perspective on the sustainable tourism debate and will be a valuable read for students, researchers, academics of Tourism and Economics.
ENGLISH

Managing Ethical Consumption In Tourism

67,56€ + 10% CARD

 Neither the tourism industry nor the tourist has responded convincingly to calls for more responsibility in tourism. Ethical consumption places pressure on travellers to manage a large number of decisions at a time when hedonic motivations threaten to override other priorities. Unsurprisingly, tensions occur and compromises are made. This book offers new insight into the motivations that influence tourists and their decision-making. It explores how consumers navigate the responsible tourism market place and provide a rich understanding of the challenges facing those seeking to encourage travellers to become responsible. Not only will the book provide an improved interpretation of the complexity of ethical consumption in tourism, but it will also offer a variety of stakeholders a deeper understanding of: <ul> <li>the key challenges facing stakeholders in the production and consumption of responsible tourism </li> <li>how ethical consumers can be influenced to consume ethically </li> <li>the gaps in consumer knowledge and how to broaden the appeal for individuals to make more informed ethical decisions </li> <li>how tour operators can respond to this emerging market by innovative product development </li> <li>how to design informative marketing communications to encourage a greater uptake for responsible holidays</li> <li>how destinations can tailor their products to the ethical consumer market </li> <li>how destination communities and management organisations can target responsible tourists through the provision of sustainable alternatives to mass-market holiday products. </li> </ul>Written by leading academics from all over the world, this timely and important volume will be valuable reading for ubdergraduate and postgraduate students, researchers and academics interested in Tourism Ethics, Ethical Consumption and the global issue of Sustainability.
ENGLISH

Tourism And Crisis

67,56€ + 10% CARD

 The new millennium has been characterised by several crises ranging from dramatic acts of terror to natural disasters, as well as the most significant economic recession since the late 1920s. However, despite such challenges the global tourism system has in the main retained its past vitality although in some cases in a different form. The book investigates different kinds of "crisis" and unpacks understandings of crisis in relation to various components in the contemporary tourism system. The aim of this book therefore is to critically analyse the relationship between tourism and crises. The volume focuses on the roles and potential of tourism for development and relations between tourism, environment and broad global process of change at different levels of analysis, highlighting different types of "crisis". In particular it questions the general conviction that tourism-led development is a sustainable and necessarily solid platform from which to develop local, national and regional economies from a range of perspectives.Written by leading academics in the field this book offers valuable insight into tourism’s relationship with socio - cultural, environment, economic and political crisis as well as the challenges facing future tourism development.

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