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Sustainable Marketing Of Cultural And Heritage Tourism

by Deepak Chhabra
language: english
Publisher: TAYLOR & FRANCIS LTD, April of 2015 ‧
83,81€
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The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles.

Sustainable Marketing Of Cultural And Heritage Tourism

by Deepak Chhabra

Property Description
ISBN: 9781138880733
Publisher: TAYLOR & FRANCIS LTD
Release Date: April of 2015
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Softcover
Pages: 256
Format: Book
Collection: Routledge Critical Studies In Tourism, Business And Management
Categories: Books in English > Management > Hospitality and Tourism
EAN: 9781138880733