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ENGLISH

Healthcare Management Engineering In Action - Applying Fundamental Management Principles For Operational Decision Making In Healthcare

by Alexander Kolker

~~60,82€~~ 54,74€ 10% OFF

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 The updated 2nd edition of Healthcare Management Engineering In Action in the Business Guides on the Go series provides a comprehensive exploration of healthcare management operations.
ENGLISH

Trend Management - How To Effectively Use Trend-Knowledge In Your Company

by Jorg Blechschmidt

~~54,06€~~ 48,65€ 10% OFF

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 This book offers a concise introduction to trend management in companies, demonstrating how effective trend management can help you understand future developments and make informed decisions.
ENGLISH

Mastering Consensus - A Leader'S Guide To Real Dialogues And Finding Common Ground In Five Steps

by Heinz W. Becker

~~60,82€~~ 54,74€ 10% OFF

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 This book guides managers through a five-step process to transform productive controversy into unified action. This book is essential for managers seeking to foster collaboration and drive successful outcomes.
ENGLISH

Setting Goals With Legoâ® Serious Playâ® - A Proven Approach For Forward-Thinking Organizations

by Matthias Renner, Reinhard Ematinger e Sandra Schulze

~~54,06€~~ 48,65€ 10% OFF

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 In this book, readers will discover how Objectives and Key Results (OKRs) unlock a company's full potential by providing a transformative framework that clarifies strategic tasks and fosters transparent communication throughout the organization.
ENGLISH

The Pricing Compass - Finding The Solution To Your Pricing Puzzle

by Jan Y. Yang

~~47,30€~~ 42,57€ 10% OFF

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 This book provides business owners and practitioners with a comprehensive and pragmatic guide to pricing, which lays out the essential steps to professionalizing pricing from day one all the way to a more mature stage.
ENGLISH

Leadership In New Working Environments - Realizing The Potential Of Flexible Workplace Concepts

by Sandra Gauer

~~40,55€~~ 36,50€ 10% OFF

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 This book discusses the challenges that modern and flexible workplace concepts pose for managers. Drawing on a hybrid methodological approach that combines a literature review with practical lessons learned as a workplace change consultant, it offers managers concrete advice on how to lead in multi-space environments.
ENGLISH

Digital Advertising In The Post-Cookie Era - Strategic Campaign Planning Across The Customer Journey

by Alexander Schwarz-Musch, Alexander Tauchhammer e Bernhard Guetz

~~47,30€~~ 42,57€ 10% OFF

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 Campaigns on social media platforms, in search engines, and through display advertising can still be effective if potential customers are targeted accurately.The authors demonstrate how this can work without cookies: developing a "Minimum Viable Persona" and defining campaign groups along the customer journey play central roles.
ENGLISH

Digital Advertising In The Post-Cookie Era - Strategic Campaign Planning Across The Customer Journey

by Alexander Schwarz-Musch, Alexander Tauchhammer e Bernhard Guetz

~~46,36€~~ 41,72€ 10% OFF

 Campaigns on social media platforms, in search engines, and through display advertising can still be effective if potential customers are targeted accurately.The authors demonstrate how this can work without cookies: developing a "Minimum Viable Persona" and defining campaign groups along the customer journey play central roles.
ENGLISH

Trend Management - How To Effectively Use Trend-Knowledge In Your Company

by Jorg Blechschmidt

~~52,99€~~ 47,69€ 10% OFF

 This book offers a concise introduction to trend management in companies, demonstrating how effective trend management can help you understand future developments and make informed decisions.
ENGLISH

Mastering Consensus - A Leader''S Guide To Real Dialogues And Finding Common Ground In Five Steps

by Heinz W. Becker

~~59,61€~~ 53,65€ 10% OFF

 This book guides managers through a five-step process to transform productive controversy into unified action. This book is essential for managers seeking to foster collaboration and drive successful outcomes.
ENGLISH

Start-Up'S Definitive Guide To Failure - Learning From The Most Common Mistakes Founders Make

by Carsten A. Lexa e Emilie Nollet

~~46,36€~~ 41,72€ 10% OFF

 This book aims to change that and offers a new approach for founders to â€œdrive their start-up off a cliff.â€ Structured as a â€œhow-to guide to failure,â€ it highlights the most common mistakes founders make, explains where they come from, and illustrates them with real-life examples.
ENGLISH

Winning The Advertising Game - Lessons From The Super Bowl Ad Champions

by Alexander Mafael, Charles R. Taylor, David W. Stewart e Sascha Raithel

~~43,71€~~ 39,34€ 10% OFF

 Perfect for marketing managers, advertisers, and educators looking to leverage the biggest advertising event in the world. Discover how the NFL and Super Bowl are expanding globally, reaching new audiences worldwide.This book is ideal for marketing managers and advertisers seeking to apply key lessons from the Super Bowl to their campaigns.
ENGLISH

Winning The Advertising Game - Lessons From The Super Bowl Ad Champions

by Alexander Mafael, Charles R. Taylor, David W. Stewart e Sascha Raithel

~~44,60€~~ 40,14€ 10% OFF

free shipping

 Perfect for marketing managers, advertisers, and educators looking to leverage the biggest advertising event in the world. Discover how the NFL and Super Bowl are expanding globally, reaching new audiences worldwide.This book is ideal for marketing managers and advertisers seeking to apply key lessons from the Super Bowl to their campaigns.
ENGLISH

Data-Driven Decision-Making For Product Managers - A Primer To Data Literacy In Product Management

by Gabriel Steinhardt

~~46,36€~~ 41,72€ 10% OFF

 This book is an essential guide for product managers seeking to harness the power of data to drive their product decisions. It is a detailed resource for developing and maintaining data literacy, a core skill for product managers.Through a structured approach supported by practical insights and illustrative examples, readers will learn to prioritize decisions based on quantitative data rather than intuition, understand core data concepts, and analyze and leverage data effectively.Product managers will discover how data can transform decision-making processes, enabling evidence-based selection, prioritization, and resource allocation for product features. By using customer feedback, user behavior data, market research, and performance metrics, product managers can foster a culture that leverages data to create successful products.This introductory primer and reference guide is indispensable for product managers aiming to integrate data-driven methodologies into their practice, ensuring their decisions are informed, strategic, and impactful.
ENGLISH

Quest For Projects With Scarce Resources - Seeking Schedule Intelligence Through Project Data Discovery

by Mario Vanhoucke

~~52,99€~~ 47,69€ 10% OFF

 Based on the shared journey of two researchers, this book explores enhancing algorithms for the resource-constrained project scheduling problem. It examines the search for and significance of project data from multiple, distinct perspectives. In the first part, the quest for project data is presented as a continuous exploration of the complexity of the resource-constrained project scheduling problem. This quest is pursued by solving this challenging problem with the aid of state-of-the-art algorithms from the literature, each time gaining a deeper understanding of its challenging nature.To provide insights into the problem’s complexity, project data is created, manipulated, and analyzed in depth to make current projects easier or harder to schedule.This challenging quest for project data has resulted in new project databases for academic research, new ways of testing future algorithms, and insights into how to improve future algorithms to solve this project scheduling problem with limited resources. In turn, the second part discusses the relevance of project data, demonstrating to the reader the importance of the academic research presented in the first part for the professional world. It shows how project data can be used to calibrate real project data, leading to improved decision-making, e.g. for project scheduling, forecasting, and risk analysis.The book extends a warm invitation to academics and practitioners alike, as fellow seekers of knowledge, to enhance their project management skills.
ENGLISH

Neo-Innovation - Ideas, Insights, And Tools To Compete In A New Era

by Michael S. Tomczyk

~~59,61€~~ 53,65€ 10% OFF

 As civilization rapidly evolves into a new radical post-pandemic era, organizations and leaders need to adapt, innovate, and reimagine the future.
ENGLISH

Passion And Profit - The Dynamics Of Soccer Fandom And Management

by Edeltraud Hanappi-Egger

~~59,61€~~ 53,65€ 10% OFF

 This book analyzes the intricate relationship between football fans and clubs, presenting new approaches for those in charge to actively involve fans in club managementâ€"a complex task often fraught with emotional tension.
ENGLISH

Neo-Innovation - Ideas, Insights, And Tools To Compete In A New Era

by Michael S. Tomczyk

~~60,82€~~ 54,74€ 10% OFF

free shipping

 As civilization rapidly evolves into a new radical post-pandemic era, organizations and leaders need to adapt, innovate, and reimagine the future.
ENGLISH

Sales Enablement - Tools And Techniques For Modern Sales Organization

by Britta Lorenz, Dietmar Kilian e Peter Mirski

~~54,06€~~ 48,65€ 10% OFF

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 This book helps in building an optimally designed and customer-oriented sales organization. The focus is on the sales enablement process as a holistic framework concept. The book is aimed at managers and all who deal with sales strategies.
ENGLISH

Fandom Analytics - Creating And Harnessing Consumer And Cultural Passion

by Michael Lewis

~~37,09€~~ 33,38€ 10% OFF

 The success of modern sports, entertainment, political, and other cultural categories is driven by organizationsâ€™ ability to create and manage fandom. It provides a fandom analytics framework for creating and managing fandom and identifies the macro forces (technology, demographics, etc.) that are changing fandomâ€™s structure and societal role.
ENGLISH

Setting Goals With Lego(R) Serious Play(R) - A Proven Approach For Forward-Thinking Organizations

by Matthias Renner, Reinhard Ematinger e Sandra Schulze

~~52,99€~~ 47,69€ 10% OFF

 In this book, readers will discover how Objectives and Key Results (OKRs) unlock a company's full potential by providing a transformative framework that clarifies strategic tasks and fosters transparent communication throughout the organization.
ENGLISH

Successful Career Strategy - An Hr Practitioner'S Guide To Reach Your Dream Job

by Sven Sommerlatte

~~54,06€~~ 48,65€ 10% OFF

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 Thus, it can be a guide to considering your career as a lifelong learning journey that can help you grow as a leader and as an individual. The book is primarily aimed at young professionals who want to develop their career in the most effective way.
ENGLISH

Frontiers In Product Innovation Strategy - Predicting Market Outcomes And Creating Winning Products For A People And Planet-Friendly Future

by Diana Derval

71,64€ + 10% CARD

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 The book shares a cutting-edge approach to innovation strategies and product innovation by showing how advances in management and science can now help explain and predict innovation response and market outcomes across industries (health, cosmetics, food, leisure, insurance, automotive).
ENGLISH

Healthcare Management Engineering In Action - Applying Fundamental Management Principles For Operational Decision Making In Healthcare

by Alexander Kolker

~~59,61€~~ 53,65€ 10% OFF

 The updated 2nd edition of Healthcare Management Engineering In Action in the Business Guides on the Go series provides a comprehensive exploration of healthcare management operations.
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