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Fandom Analytics eBook

Creating And Harnessing Consumer And Cultural Passion

by Michael Lewis
language: english
Publisher: Springer Nature Switzerland, August of 2024 ‧
37,09€
33,38€
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The success of modern sports, entertainment, political, and other cultural categories is driven by organizations’ ability to create and manage fandom. It provides a fandom analytics framework for creating and managing fandom and identifies the macro forces (technology, demographics, etc.) that are changing fandom’s structure and societal role.

Fandom Analytics

Creating And Harnessing Consumer And Cultural Passion

by Michael Lewis

Property Description
ISBN: 9783031659256
Publisher: Springer Nature Switzerland
Release Date: August of 2024
Language: English
Format: eBook
File Format and Compatibility:
Collection: Business Guides On The Go
Categories: eBooks in English > Social Sciences and Humanities > Sociology
EAN: 9783031659256
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

ABOUT THE AUTHOR

Michael Lewis

Michael Lewis nasceu em 1960, em Nova Orleães, no estado do Louisiana. É um jornalista e escritor reconhecido internacionalmente. Escreve artigos para a Vanity Fair e para o jornal The New York Times. É, além disso, autor de vários bestsellers de não-ficção.
Vive em Berkeley, na Califórnia.

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