Capa do artigo Digital Advertising In The Post-Cookie Era
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Digital Advertising In The Post-Cookie Era eBook

Strategic Campaign Planning Across The Customer Journey

by Alexander Schwarz-Musch, Bernhard Guetz e Alexander Tauchhammer
language: english
Publisher: Springer Fachmedien Wiesbaden, March of 2025 ‧
46,36€
41,72€
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Campaigns on social media platforms, in search engines, and through display advertising can still be effective if potential customers are targeted accurately.The authors demonstrate how this can work without cookies: developing a "Minimum Viable Persona" and defining campaign groups along the customer journey play central roles.

Digital Advertising In The Post-Cookie Era

Strategic Campaign Planning Across The Customer Journey

by Alexander Schwarz-Musch, Bernhard Guetz e Alexander Tauchhammer

Property Description
ISBN: 9783658471002
Publisher: Springer Fachmedien Wiesbaden
Release Date: March of 2025
Language: English
Format: eBook
File Format and Compatibility:
Collection: Business Guides On The Go
Categories: eBooks in English > Social Sciences and Humanities > Psychology
EAN: 9783658471002
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

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