Digital Advertising In The Post-Cookie Era
Strategic Campaign Planning Across The Customer Journey
language: english
Publisher:
Springer Fachmedien Wiesbaden, March of 2025 ‧
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SYNOPSIS
Campaigns on social media platforms, in search engines, and through display advertising can still be effective if potential customers are targeted accurately.The authors demonstrate how this can work without cookies: developing a "Minimum Viable Persona" and defining campaign groups along the customer journey play central roles.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9783658470999 |
| Publisher: | Springer Fachmedien Wiesbaden |
| Release Date: | March of 2025 |
| Language: | English |
| Dimensions: | 148 x 210 x 20 mm |
| Cover: | Hardcover |
| Pages: | 169 |
| Format: | Book |
| Collection: | Business Guides On The Go |
| Categories: |
Books in English
>
Social Sciences and Humanities
>
Psychology
|
| EAN: | 9783658470999 |
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