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ENGLISH

Practical Supply Chain And Logistics Analytics - An Introduction

by Tan (Rider University, New Jersey, Usa) Miller

~~232,51€~~ 209,26€ 10% OFF

free shipping

 Practical Supply Chain and Logistics Analytics provides essential analytical techniques for managing distribution, transportation, inventory, manufacturing, network design, customer logistics and procurement across the supply chain.
ENGLISH

Practical Supply Chain And Logistics Analytics - An Introduction

by Tan (Rider University, New Jersey, Usa) Miller

~~59,47€~~ 53,52€ 10% OFF

free shipping

 Practical Supply Chain and Logistics Analytics provides essential analytical techniques for managing distribution, transportation, inventory, manufacturing, network design, customer logistics and procurement across the supply chain.
ENGLISH

Essentials Of Pricing Analytics - Tools And Implementation With Excel

by Erik (Inland Norway University Of Applied Sciences, Norway) Haugom e Per Kristian Alnes

~~232,51€~~ 209,26€ 10% OFF

free shipping

 This book is a comprehensive introduction to pricing as a tactical business function and a practical toolbox for implementing solutions to diverse pricing challenges. It is ideal for advanced undergraduate, MBA, and postgraduate students of pricing strategy, entrepreneurship, marketing strategy, and operations, as well as practitioners.
ENGLISH

Essentials Of Pricing Analytics - Tools And Implementation With Excel

by Erik (Inland Norway University Of Applied Sciences, Norway) Haugom e Per Kristian Alnes

~~59,47€~~ 53,52€ 10% OFF

free shipping

 This book is a comprehensive introduction to pricing as a tactical business function and a practical toolbox for implementing solutions to diverse pricing challenges. It is ideal for advanced undergraduate, MBA, and postgraduate students of pricing strategy, entrepreneurship, marketing strategy, and operations, as well as practitioners.
Supply Chain Analytics - Using Data To Optimise Supply Chain Processes

by Peter W. Robertson

~~209,54€~~ 188,59€ 10% OFF

free shipping

 Supply Chain Analytics, second edition, introduces the reader to data analytics by describing four-key supply chain processes, and illustrating, through worked examples, how the descriptive, predictive and prescriptive analytic methods can be applied to make improvements.
ENGLISH

Digital Analytics For Marketing

by A. Karim Feroz, Gohar F. Khan e Marshall Sponder

~~70,21€~~ 63,19€ 10% OFF

 This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.
ENGLISH

Digital Analytics For Marketing

by Gohar F. Khan, Karim Feroz e Marshall Sponder

~~70,21€~~ 63,19€ 10% OFF

 This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.
ENGLISH

Consumer Behaviour And Analytics

by Andrew Smith

62,26€ + 10% CARD

 The second edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven insight and merge this with insight from extant research to inform knowledge-driven decision-making.Adopting a practical and managerial lens, while also exploring the rich lineage of academic consumer research, this textbook approaches its subject from a refreshing and original standpoint. It contains numerous accessible examples, scenarios and exhibits, and condenses the disparate array of relevant work into a workable, coherent, synthesized and readable whole. Providing an effective tour of the concepts and ideas most relevant in the age of analytics-driven marketing (from data visualization to semiotics), the book concludes with an adaptive structure to inform managerial decision-making.Consumer Behaviour and Analytics provides a unique distillation from a vast array of social and behavioural research merged with the knowledge potential of digital insight. It offers an effective and efficient summary for undergraduate, postgraduate or executive courses in consumer behaviour and marketing analytics, and also functions as a supplementary text for other marketing modules. Online resources include PowerPoint slides.
ENGLISH

Consumer Behaviour And Analytics

by Andrew Smith

62,26€ + 10% CARD

 The second edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven insight and merge this with insight from extant research to inform knowledge-driven decision-making.Adopting a practical and managerial lens, while also exploring the rich lineage of academic consumer research, this textbook approaches its subject from a refreshing and original standpoint. It contains numerous accessible examples, scenarios and exhibits, and condenses the disparate array of relevant work into a workable, coherent, synthesized and readable whole. Providing an effective tour of the concepts and ideas most relevant in the age of analytics-driven marketing (from data visualization to semiotics), the book concludes with an adaptive structure to inform managerial decision-making.Consumer Behaviour and Analytics provides a unique distillation from a vast array of social and behavioural research merged with the knowledge potential of digital insight. It offers an effective and efficient summary for undergraduate, postgraduate or executive courses in consumer behaviour and marketing analytics, and also functions as a supplementary text for other marketing modules. Online resources include PowerPoint slides.
ENGLISH

Digital Analytics For Marketing

by Gohar F. Khan, Karim Feroz e Marshall Sponder

~~256,86€~~ 231,17€ 10% OFF

free shipping

 This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.
ENGLISH

Digital Analytics For Marketing

by Gohar F. Khan, Karim Feroz e Marshall Sponder

~~71,64€~~ 64,48€ 10% OFF

free shipping

 This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.
ENGLISH

The Hero And Hero-Making Across Genres

60,82€ + 10% CARD

free shipping

 This book critically examines how a Hero is made, sustained, and even deformed, in contemporary cultures. It brings together diverse ideas from philosophy, mythology, religion, literature, cinema, and social media to explore how heroes are constructed across genres, mediums, and traditions.
ENGLISH

Consumer Behaviour And Analytics

by Andrew (Nottingham University Business School, Uk) Smith

232,51€ + 10% CARD

free shipping

 The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.
ENGLISH

Consumer Behaviour And Analytics

by Andrew (Nottingham University Business School, Uk) Smith

63,53€ + 10% CARD

free shipping

 The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.
ENGLISH

Marketing Analytics - Statistical Tools For Marketing And Consumer Behavior Using Spss

by Erik (Amsterdam University Of Applied Sciences, Netherlands) Kostelijk e Jose Marcos Carvalho De Mesquita

62,18€ + 10% CARD

free shipping

 Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals using quantitative methods in Marketing and Consumer Behaviour.
ENGLISH

Essentials Of Pricing Analytics - Tools And Implementation With Excel

by Erik (Inland Norway University Of Applied Sciences, Norway) Haugom

62,18€ + 10% CARD

free shipping

 This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm, and a toolbox for implementing and solving a wide range of pricing problems. It demonstrates implementation using the highly accessible Excel software, analytical tools, real life examples and global case studies.
ENGLISH

Marketing Analytics - Statistical Tools For Marketing And Consumer Behavior Using Spss

by Erik Kostelijk e Josa(C) Marcos Carvalho De Mesquita

60,94€ + 10% CARD

 Marketing Analytics provides guidelines in the application of statistics using IBM SPSS Statistics Software (SPSS) for students and professionals using quantitative methods in marketing and consumer behavior. With simple language and a practical, screenshot-led approach, the book presents 11 multivariate techniques and the steps required to perform analysis. Each chapter contains a brief description of the technique, followed by the possible marketing research applications. One of these applications is then used in detail to illustrate its applicability in a research context, including the needed SPSS commands and illustrations. Each chapter also includes practical exercises that require the readers to perform the technique and interpret the results, equipping students with the necessary skills to apply statistics by means of SPSS in marketing and consumer research. Finally, there is a list of articles employing the technique that can be used for further reading. This textbook provides introductory material for advanced undergraduate and postgraduate students studying marketing and consumer analytics, teaching methods along with practical software-applied training using SPSS. Support material includes two real data sets to illustrate the techniques’ applications and PowerPoint slides providing a step-by-step guide to the analysis and commented outcomes. Professionals are invited to use the book to select and use the appropriate analytics for their specific context.
ENGLISH

Marketing Analytics - Statistical Tools For Marketing And Consumer Behavior Using Spss

by Erik Kostelijk e Jose Marcos Carvalho De Mesquita

60,94€ + 10% CARD

 Marketing Analytics provides guidelines in the application of statistics using IBM SPSS Statistics Software (SPSS) for students and professionals using quantitative methods in marketing and consumer behavior. With simple language and a practical, screenshot-led approach, the book presents 11 multivariate techniques and the steps required to perform analysis. Each chapter contains a brief description of the technique, followed by the possible marketing research applications. One of these applications is then used in detail to illustrate its applicability in a research context, including the needed SPSS commands and illustrations. Each chapter also includes practical exercises that require the readers to perform the technique and interpret the results, equipping students with the necessary skills to apply statistics by means of SPSS in marketing and consumer research. Finally, there is a list of articles employing the technique that can be used for further reading. This textbook provides introductory material for advanced undergraduate and postgraduate students studying marketing and consumer analytics, teaching methods along with practical software-applied training using SPSS. Support material includes two real data sets to illustrate the techniques’ applications and PowerPoint slides providing a step-by-step guide to the analysis and commented outcomes. Professionals are invited to use the book to select and use the appropriate analytics for their specific context.
ENGLISH

Creating Value With Data Analytics In Marketing - Mastering Data Science

by Edwin Kooge, Jaap E. Wieringa, Natasha Walk e Peter C. Verhoef

72,86€ + 10% CARD

 This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing.
ENGLISH

Creating Value With Data Analytics In Marketing - Mastering Data Science

by Edwin Kooge, Jaap E. Wieringa, Natasha Walk e Peter C. Verhoef

72,86€ + 10% CARD

 This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing.
ENGLISH

Marketing Analytics - Statistical Tools For Marketing And Consumer Behavior Using Spss

by Erik (Amsterdam University Of Applied Sciences, Netherlands) Kostelijk e Jose Marcos Carvalho De Mesquita

209,54€ + 10% CARD

free shipping

 Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals using quantitative methods in Marketing and Consumer Behaviour.
ENGLISH

Creating Value With Data Analytics In Marketing - Mastering Data Science

by Edwin Kooge, Jaap E. Wieringa, Natasha (Metriclab Big Data Analytics, The Netherlands) Walk e Peter C. Verhoef

254,14€ + 10% CARD

free shipping

 This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing.
Supply Chain Analytics - Using Data To Optimise Supply Chain Processes

by Peter W. Robertson

57,18€

free shipping

OUT OF STOCK OR NOT AVAILABLE

 Supply Chain Analytics, second edition, introduces the reader to data analytics by describing four-key supply chain processes, and illustrating, through worked examples, how the descriptive, predictive and prescriptive analytic methods can be applied to make improvements.
ENGLISH

Consumer Behaviour And Analytics

by Andrew (Nottingham University Business School, Uk) Smith

OUT OF STOCK OR NOT AVAILABLE

 This volume provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this text reviews the issues and concepts essential for navigating this new terrain. It demonstrates how we can use data driven insight and research in order to inform knowledge driven decision making.
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