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Digital Analytics For Marketing

by Marshall Sponder, A. Karim Feroz e Gohar F. Khan
Book eBook
language: english
Publisher: TAYLOR & FRANCIS LTD, January of 2024 ‧
256,86€
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This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.

Digital Analytics For Marketing

by Marshall Sponder, A. Karim Feroz e Gohar F. Khan

Property Description
ISBN: 9780367457921
Publisher: TAYLOR & FRANCIS LTD
Release Date: January of 2024
Language: English
Dimensions: 178 x 254 x 20 mm
Cover: Hardcover
Pages: 308
Format: Book
Collection: Mastering Business Analytics
Categories: Books in English > Economics, Finance and Accounting > Economy
Books in English > Management > Management and Organization
EAN: 9780367457921