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Creating Value With Data Analytics In Marketing eBook

Mastering Data Science

by Peter C. Verhoef, Jaap E. Wieringa, Natasha Walk e Edwin Kooge
language: english
Publisher: TAYLOR & FRANCIS, November of 2021 ‧
68,89€
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This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing.

Creating Value With Data Analytics In Marketing

Mastering Data Science

by Peter C. Verhoef, Jaap E. Wieringa, Natasha Walk e Edwin Kooge

Property Description
ISBN: 9781000465518
Publisher: TAYLOR & FRANCIS
Release Date: November of 2021
Language: English
Format: eBook
File Format and Compatibility:
Collection: Mastering Business Analytics
Categories: eBooks in English > Economics, Finance and Accounting > Economy
eBooks in English > Management > Management and Organization
eBooks in English > Dictionaries and Encyclopedias > Encyclopedias
EAN: 9781000465518
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

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