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ENGLISH

Ebook: Marketing: The Core

by Kerin

42,39€ + 10% CARD

 EBOOK: Marketing: The Core
ENGLISH

Ebook: Basic Marketing

by E. Jerome Mccarthy, Joseph Cannon e William Perreault

64,04€ + 10% CARD

 Built on a strong foundation, Basic Marketing 18e with ConnectPlus and LearnSmart provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent "best practices," and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.
ENGLISH

Ebook: New Products Management 11e

by Crawford

67,35€ + 10% CARD

 eBook: New Products Management 11e
ENGLISH

Ebook: Advertising And Promotion

by Belch

57,41€ + 10% CARD

 Ebook: Advertising and Promotion
ENGLISH

Ebook: Analysis For Marketing Planning

by Lehmann

69,55€ + 10% CARD

 EBOOK: Analysis For Marketing Planning
ENGLISH

Ebook: Product Design And Development

by Karl Ulrich e Steven Eppinger

54,10€ + 10% CARD

 Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, Product Design and Development by Ulrich and Eppinger presents in a clear and detailed way a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate problem solving and decision making among people with different disciplinary perspectives, reflecting the current industry toward designing and developing products in cross-functional teams.
ENGLISH

Ebook: Managing Brands

by Sylvie Laforet

52,99€ + 10% CARD

 Offers a fresh look at brand management and strategy and the pivotal role of branding in business environment. Suitable for students of branding at undergraduate and postgraduate levels, this book provides students with an incisive account of how successful brands are created, built and managed.
ENGLISH

Ebook: Retail Marketing

by Sean Ennis

52,99€ + 10% CARD

 Suitable for anyone wanting to get to grips with retailing, this book reflects the academic thinking and provides a focus on customer value, corporate social responsibility and the transformative effect of digital technology. Suitable for both undergraduate and postgraduate students, it addresses the challenges of marketing in the 21st Century.
ENGLISH

Ebook: Principles Of Services Marketing

by Adrian Palmer

52,99€ + 10% CARD

 Develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. This book reflects the importance of marketing for public services and not-for-profit organizations. It includes chapters on service systems and the experiential aspects of service consumption.
ENGLISH

Ebook: Marketing Management

by Christian Homburg, Harley Krohmer e Sabine Kuester

52,99€ + 10% CARD

 Marketing Management: A Contemporary Perspective provides a fresh new perspective on marketing from some of the leading researchers in Europe. The book offers students and practitioners the comprehensive coverage they need to make the right decisions to create and implement highly successful marketing strategies. This exciting new edition includes updated cases and combines scholarly international research with relevant and contemporary examples from markets and brands across the world. The authors combine their experience as researchers and industry consultants to provide the conceptual and theoretical underpinning of marketing and empirical research, helping students to understand how marketing concepts can be applied and implemented. The book covers a full range of industries including business-to-customer, business-to-business, services marketing, retailing and international marketing from companies around the globe.

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