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Ebook: Managing Brands eBook

by Sylvie Laforet
language: english
Publisher: MCGRAW-HILL EDUCATION, December of 2009 ‧
52,99€
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Ebook for ADE
Offers a fresh look at brand management and strategy and the pivotal role of branding in business environment. Suitable for students of branding at undergraduate and postgraduate levels, this book provides students with an incisive account of how successful brands are created, built and managed.

Ebook: Managing Brands

by Sylvie Laforet

Property Description
ISBN: 9780077140496
Publisher: MCGRAW-HILL EDUCATION
Release Date: December of 2009
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Collection: Uk Higher Education Business Marketing
Categories: eBooks in English > Management > Marketing
EAN: 9780077140496