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Ebook: Principles Of Services Marketing eBook

by Adrian Palmer
language: english
Publisher: MCGRAW-HILL EDUCATION, January of 2013 ‧
52,99€
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Develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. This book reflects the importance of marketing for public services and not-for-profit organizations. It includes chapters on service systems and the experiential aspects of service consumption.

Ebook: Principles Of Services Marketing

by Adrian Palmer

Property Description
ISBN: 9780077152376
Publisher: MCGRAW-HILL EDUCATION
Release Date: January of 2013
Language: English
Format: eBook
File Format and Compatibility:
Collection: Uk Higher Education Business Marketing
Categories: eBooks in English > Management > Marketing
EAN: 9780077152376
Acessibilidade: Ver características de acessibilidade indicadas pelo editor