Search Results

ENGLISH

Marketing Perspectives

51,36€ + 10% CARD

free shipping

 Marketing Perspectives develops beyond the core concepts of marketing to introduce important points of view on contemporary marketing.This book also offers some interesting and useful perspectives on marketing that aren't so often covered, for example managing a marketing budget and an historical perspective on marketing.
ENGLISH

Commercial Law

51,36€ + 10% CARD

free shipping

 A clear and insightful text which puts Scottish law in a global context. It explains the relevance of Scots law to those whose main specialism is not law, and gives practical advice and straightforward, jargon-free explaÂ¬nations of concepts, as well as how to study and write about commercial law.
ENGLISH

Project Management

52,71€ + 10% CARD

free shipping

 Project Management provides readers from different backgrounds with an essential toolkit to develop their knowledge, starting from the first principles progressing to a more complex understanding, with the help of an assortment of case studies, practical examples and numerical worked examples.
ENGLISH

Fundamentals Of Marketing

52,71€ + 10% CARD

free shipping

 Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society.
ENGLISH

Marketing Communications - An Advertising, Promotion And Branding Perspective

51,36€ + 10% CARD

free shipping

 Marketing Communications is a must have text that acknowledges the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisationâ€™s business objectives.
ENGLISH

Research Methods For Accounting And Finance

52,71€ + 10% CARD

free shipping

 Research Methods for Accounting and Finance is an essential text for accounting and finance students undertaking research for the first time. It demystifies the research process by providing the novice researcher with a must-have guide through all of the stages of the research process, from identifying a research topic to the finished project.
ENGLISH

Enterprise And Its Business Environment

51,36€ + 10% CARD

free shipping

 A clear and insightful introduction to the world of business enterprise and the inner workings of the firm. It explores the role of entrepreneurs, consumers and businesses to understand how their roles affect the production and allocation of good and services.
ENGLISH

Research Methods For Business And Management - A Guide To Writing Your Dissertation

by Professor Kevin D (Head Of Business Management, School Of Languages And Management, Heriot-Watt University, Edinburgh) O'Gorman e Professor Robert (Professor Of Strategy And Head Of The School Of Management And Languages At Heriot-Watt University) Macintosh

52,71€ + 10% CARD

free shipping

 This updated and revised edition offers a comprehensive overview of key research methods and the main choices available when undertaking research in business and management. New to this edition is a comprehensive, practical guide on how to write your dissertation â€" invaluable to all.
ENGLISH

Introducing Management In A Global Context

by Professor Kevin D (Former Head Of Business Management, School Of Languages And Management, Heriot-Watt University) O'Gorman e Professor Robert (Professor Of Strategy And Head Of The School Of Management And Languages At Heriot-Watt University) Macintosh

51,36€ + 10% CARD

free shipping

 Covering the major management disciplines, Introducing Management in a Global Context provides an introductory overview of key topic areas and to glimpse the latest research in domains such as strategy, technology and change, economics and development, politics and the social world, marketing, ethics and corporate decision making.
ENGLISH

Essentials Of Digital Marketing

by Kathryn (Heriot Watt University, Uk) Waite e Rodrigo (Lecturer In Marketing, Henley Business School, Uk) Perez Vega

141,95€ + 10% CARD

free shipping

 This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. It introduces the essential terms, and practices of digital marketing and applies theory to explain the rationale for choosing to use a specific approach in a given context.
ENGLISH

Research Methods For Accounting And Finance

141,95€ + 10% CARD

free shipping

 Research Methods for Accounting and Finance is an essential text for accounting and finance students undertaking research for the first time. It demystifies the research process by providing the novice researcher with a must-have guide through all of the stages of the research process, from identifying a research topic to the finished project.
ENGLISH

Enterprise: Concepts And Issues

141,95€ + 10% CARD

free shipping

 Introduces the terms, theories and practices in the fields of entrepreneurship and enterprise to look deeper into this phenomena. It covers the origins and development of entrepreneurialism, and addresses the drivers, barriers and evolution into new areas of business and economic activity.
ENGLISH

Introducing Management In A Global Context

by Professor Kevin D (Former Head Of Business Management, School Of Languages And Management, Heriot-Watt University) O'Gorman e Professor Robert (Professor Of Strategy And Head Of The School Of Management And Languages At Heriot-Watt University) Macintosh

141,95€ + 10% CARD

free shipping

 Covering the major management disciplines, Introducing Management in a Global Context provides an introductory overview of key topic areas and to glimpse the latest research in domains such as strategy, technology and change, economics and development, politics and the social world, marketing, ethics and corporate decision making.
ENGLISH

Marketing Communications - An Advertising, Promotion And Branding Perspective

~~51,66€~~ 41,33€ 20% OFF + 5% CARD

 Marketing Communications acknowledges that the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation’s business objectives. It notes that the design and development of marketing communications campaigns takes place against a backdrop of change, choice, chance and worldwide connections. It also recognises that to achieve success, brands need to be engaging, compelling to achieve stand-out amongst competition. Marketing Communications discusses issues such as: * Understanding communications by exploring the past, present and examining the future; * Planning, development and evaluation of marketing communication campaigns; * Designing a more creative approach to stand-out relative to competing brands; * Exploring case study exemplars to reflect and gain insight for future campaigns. To help support their learning, readers have access to a range of online resources including chapter-by-chapter multiple choice questions which will enable them to assess how well they have grasped individual chapters. The text also features a range of supplementary readings, in text exercises and cases/examples to help bring concepts to life. Part of the The Global Management Series; a complete portfolio of global business and management texts that successfully meets the needs of students on international undergraduate and postgraduate business and management degree courses. Each book is a clear, concise and practical and has a thorough pedagogic structure to suit a 12 week semester. The series offers a flexible ''pick and mix'' choice of downloadable e-chapters, so that users can select and build learning materials tailored to their specific needs. See www.goodfellowpublishers.com/GMS for details. Each book in the series is edited and contributed to by a team of experienced academics based in the UK, Dubai and Malaysia it provides an essential learning aid for students across a wide range of business and management courses and an invaluable teaching tool for lecturers and academics. Series Editors: Robert MacIntosh, Professor of Strategy and Kevin O’Gorman, Professor of Management, both at Heriot-Watt University, UK
ENGLISH

Marketing Perspectives

~~51,66€~~ 41,33€ 20% OFF + 5% CARD

 Marketing Perspectives develops beyond the core concepts of marketing to introduce important points of view on contemporary marketing.Areas include some of the most significant and fast growing sectors of the developed economy, such as:•Digital marketing•The experience economy and services marketing•Co-creation and customer engagementThis book also offers some interesting and useful perspectives on marketing that aren''t so often covered, for example managing a marketing budget and an historical perspective on marketing.
ENGLISH

Introducing Management In A Global Context

by Kevin D O'Gorman e Robert Macintosh

~~51,66€~~ 41,33€ 20% OFF + 5% CARD

 Managing a global business introduces particular challenges; managers must decide whether to standardize and centralize or to devolve key decisions to local markets, how to handle performance management, talent management and a range of other concerns. In this core text a range of leading experts present an introduction to management in a global context.Covering the major management disciplines, Introducing Management in a Global Context provides an introductory overview of key topic areas and to glimpse the latest research in domains such as strategy, technology and change, economics and development, politics and the social world, marketing, ethics and corporate decision making.To help support their learning, readers have access to a range of online resources including chapter-by-chapter multiple choice questions which will enable them to assess how well they have grasped individual chapters. The text also features a range of supplementary readings, in text exercises and cases/examples to help bring concepts to life. Understanding the content and context of this book will help shape you as a globally oriented manager. Includes:* In text exercises and end of chapter review questions with ‘solutions’;* PowerPoint slide sets for each chapter, suitable for 2 hours teaching;* Exemplar papers for each topic area to encourage further reading and research* "Who to Read" summaries at the end of each chapter identifying leading thinkers in the field;* MCQs which could be used for class test or self-assessment purposes to enhance student learning.Kevin O’Gorman was formerly Professor of Management and Business History and Head of Business Management in the School of Languages and Management in Heriot-Watt University, Edinburgh. He trained in Glasgow, Salamanca and Rome as a philosopher, theologian and historian. His research interests have a dual focus: Origins, history and cultural practices of hospitality, and philosophical, ethical and cultural underpinnings of contemporary management practices. Using a wide range of methodological approaches he has published over 80 journal articles, books, chapters, and conference papers in business and management studies.Robert MacIntosh is Professor of Strategy and Head of the School of Management and Languages at Heriot-Watt University. He trained as an engineer and has worked at the Universities of Glasgow and Strathclyde. His research on the ways in which top teams develop strategy and on organizational change has been published in a wide range of outlets. He has a long-standing interest in research methods for business and management studies and has published on the relevance of management research using methods that include ethnography and action research. He has consulted extensively with public and private sector organizations and sits on the board of the charity Turning Point Scotland.
ENGLISH

Research Methods For Business And Management - A Guide To Writing Your Dissertation

by Kevin D O'Gorman e Robert Macintosh

~~51,66€~~ 41,33€ 20% OFF + 5% CARD

 This updated and revised edition offers a comprehensive overview of key research methods and the main choices available when undertaking research in business and management. New to this edition is a comprehensive, practical guide on how to write your dissertation - invaluable to all. It is a clear, concise and practical guide containing wealth of outstanding examples for each method covered.Central to this edition is the ''methods map'' (chapter 4), which sets out a logical process for researchers to articulate their position in relation to five key aspects of their research philosophy. In addition, the editors have developed a free app to accompany the book and this enables novice researchers to quickly develop a comprehensive justification of their particular research design in an interactive way. Taking you through the entire life cycle of a dissertation, the text covers everything from the purposes of research through to chapters on gathering primary and secondary data; using literature; quantitative and qualitative research; managing your research; using data and research ethics. Individual chapters are allied to a powerful critical commentary showing how some of the world’s leading scholars have used particular methods in their own research. Carefully constructed to achieve the greatest clarity for the student the text gives the reader: * In-text exercises * End of chapter’ review questions with solutions* Exemplar papers identified and discussed for each of the main methods *Directed further reading for developing understanding in key areas It is an essential learning aid for upper level undergraduates and postgraduates across a wide range of business and management courses and it comes with a range of supported learning materials including tutorials, lecture slides and tutor notes.Kevin O’Gorman is Professor of Management and Business History and Head of Business Management in the School of Languages and Management in Heriot-Watt University, Edinburgh. He trained in Glasgow, Salamanca and Rome as a philosopher, theologian and historian. His research interests have a dual focus: Origins, history and cultural practices of hospitality, and philosophical, ethical and cultural underpinnings of contemporary management practices. Using a wide range of methodological approaches he has published over 80 journal articles, books, chapters, and conference papers in business and management studies.Robert MacIntosh is Professor of Strategy and Head of the School of Management and Languages at Heriot-Watt University. He trained as an engineer and has worked at the Universities of Glasgow and Strathclyde. His research on the ways in which top teams develop strategy and on organizational change has been published in a wide range of outlets. He has a long-standing interest in research methods for business and management studies and has published on the relevance of management research using methods that include ethnography and action research. He has consulted extensively with public and private sector organizations and sits on the board of the charity Turning Point Scotland.
ENGLISH

Enterprise: Concepts And Issues

~~51,66€~~ 41,33€ 20% OFF + 5% CARD

 * Thorough examination of entrepreneurialism and its place in society an business today;* Uncovers the origins and development of entrepreneurialism, and addresses the drivers, barriers and evolution; * Contains international case studies, to illustrate how entrepreneurship is being applied across the economy.What makes an entrepreneur? The rising recognition of entrepreneurship and entrepreneurs means they have become global phenomena where entrepreneurship is seen as a key driver of economic and social development. Internationally, governments are seeking to increase business start-up rates and improve the contribution of growing firms to employment and economic growth. ''''''Enterprise: Concepts and Issues'''''' introduces many of the terms, theories and practices in the fields of entrepreneurship and enterprise to look deeper into this phenomena. It covers the origins and development of entrepreneurialism, and addresses the drivers, barriers and evolution into new areas of business and economic activity. Discussing via different dimensions and with the use of international real life case studies, it aims to understand how entrepreneurship is being applied across the economy. Written by a team of expert scholars, it discusses issues such as:* The ‘entrepreneurial class’ - is there such a thing and what are the barriers to entry?* Common characteristics of the successful entrepreneurs: attributes, behaviours and skills* Entrepreneurialism in different contexts - corporate, social and family.To help support their learning, readers have access to a range of online resources including chapter-by-chapter multiple choice questions which will enable them to assess how well they have grasped individual chapters. The text also features a range of supplementary readings, in text exercises and cases/examples to help bring concepts to life. Part of the ''''''The Global Management Series''''''; a complete portfolio of global business and management texts that successfully meets the needs of students on international undergraduate and postgraduate business and management degree courses. Each book is a clear, concise and practical and has a thorough pedagogic structure to suit a 12 week semester. The series offers a flexible ''pick and mix'' choice of downloadable e-chapters, so that users can select and build learning materials tailored to their specific needs. See www.goodfellowpublishers.com/GMS for details. Each book in the series is edited and contributed to by a team of experienced academics based in the UK, Dubai and Malaysia it provides an essential learning aid for students across a wide range of business and management courses and an invaluable teaching tool for lecturers and academics. ''''''Series Editors'''''': Robert MacIntosh, Professor of Strategy and Kevin O’Gorman, Professor of Management, both at Heriot-Watt University, UK
ENGLISH

Enterprise And Its Business Environment

~~51,66€~~ 41,33€ 20% OFF + 5% CARD

 * Provides clarity to the confusing the field of business enterprise; * Draws on theories, concepts and models from the established business great and good; * Contains international case studies to illustrate and examine globalisation.For the first time in history, more than half of the world’s businesses are small, however, the technological revolution has meant that some small firms are "born global" i.e. they operate in multiple markets and/or geographies from the outset. Business enterprises need to move and adapt quickly, in line with competition and changing customer tastes. The challenges they face to succeed are relentless. ''''''Enterprise and its Business Environment'''''' offers a clear and insightful introduction to the world of business enterprise and the inner workings of the firm. It explores the role of entrepreneurs, consumers and businesses to understand how their roles affect the production and allocation of good and services and provides a solid base from which those new to the study of business can develop their own interests in relation to the most powerful economic and entrepreneurial forces shaping the world in which we live.''''''Enterprise and its Business Environment'''''' is written and contributed to by a team of expert scholars from Heriot-Watt University, who teach across the globe. This important text:* Brings structure to the field of ‘business enterprise’ by organizing basic ideas and introducing concepts; * Builds on the established theories and contributions of the great and good in the field of management and organization;* Uses international case studies to examine globalisation and its significance to organisations.To help support their learning, readers have access to a range of online resources including chapter-by-chapter multiple choice questions which will enable them to assess how well they have grasped individual chapters. The text also features a range of supplementary readings, in text exercises and cases/examples to help bring concepts to life. Part of the ''''''The Global Management Series''''''; a complete portfolio of global business and management texts that successfully meets the needs of students on international undergraduate and postgraduate business and management degree courses. Each book is a clear, concise and practical and has a thorough pedagogic structure to suit a 12 week semester. The series offers a flexible ''pick and mix'' choice of downloadable e-chapters, so that users can select and build learning materials tailored to their specific needs. See www.goodfellowpublishers.com/GMS for details. Each book in the series is edited and contributed to by a team of experienced academics based in the UK, Dubai and Malaysia it provides an essential learning aid for students across a wide range of business and management courses and an invaluable teaching tool for lecturers and academics. ''''''Series Editors'''''': Robert MacIntosh, Professor of Strategy and Kevin O’Gorman, Professor of Management, both at Heriot-Watt University, UK]
ENGLISH

Research Methods For Accounting And Finance

~~51,66€~~ 41,33€ 20% OFF + 5% CARD

 Research Methods for Accounting and Finance is an essential text for accounting and finance students undertaking research for the first time. It demystifies the research process by providing the novice researcher with a must-have guide through all of the stages of the research process, from identifying a research topic to the finished project. Jargon-free and written in a user-friendly style, it utilises a variety of methods to carefully link the subject matter and topics. Packed with appropriate examples and reflective exercises to support skills and knowledge development, each chapter includes a useful reference list and suggested further read¬ings. It offers a comprehensive overview of key research methods and the choices available when undertaking research in accounting and finances. It includes:* an exploration of the nature and scope of research within the disciplines of accounting and finance; * how to identify a suitable research project and the importance of understanding and contextualising your research ideas via a thorough literature review;* which type of research most suitable to undertake and the researcher’s choice of data collection method;* an analysis of qualitative and quantitative research methods - and which is more appropriate for your study;* Ethical issues and research codes of practice and advice on the writing process.To help support their learning, readers have access to a range of online resources including chapter-by-chapter multiple choice questions which will enable them to assess how well they have grasped individual chapters. The text also features a range of supplementary readings, in text exercises and cases/examples to help bring concepts to life. Visit www.goodfellowpublishers/rmforacc for details.The Global Management Series is a complete portfolio of global business and management texts that successfully meets the needs of students on international undergraduate and postgraduate business and management degree courses. Each book is clear, concise and practical and has a thorough pedagogic structure to suit a 12 week semester. The series offers a flexible ''pick and mix'' choice of downloadable e-chapters, so that users can select and build learning materials tailored to their specific needs. See www.goodfellowpublishers.com/GMS for details. Each book in the series is edited and contributed to by a team of experienced academics based in the UK, Dubai and Malaysia it provides an essential learning aid for students across a wide range of business and management courses and an invaluable teaching tool for lecturers and academics. Series Editors: Robert MacIntosh, Professor of Strategy and Kevin O’Gorman, Professor of Management, both at Heriot-Watt University, UKAbout the Editors:Audrey Paterson is an Associate Professor in Accounting and manager of the PhD programme within the Department of Accounting, Economics & Finance at Heriot-Watt University, UK. David Leung is an Associate Professor in Accounting at Coventry University, UK.William (Bill) Jackson is Head of the Department of Accounting, Economics and Finance at Heriot-Watt University, UK.Robert MacIntosh is Professor of Strategy and Head of School at Heriot-Watt University, UK.Kevin O’Gorman is Professor of Management and Business History in Heriot-Watt University, UK.
ENGLISH

Project Management

~~51,66€~~ 41,33€ 20% OFF + 5% CARD

 Project management tools and techniques are an essential and integral part of all disciplines and industries. Project Management provides readers from different backgrounds with an essential toolkit to develop their knowledge, starting from the first principles progressing to a more complex understanding, with the help of an assortment of case studies, practical examples and numerical worked examples. Project Management is a user friendly guide to facilitate the learning of students regardless of their mode of study. In addition, practitioners and independent learners who are seeking to enhance their knowledge base and develop their project management skills will benefit from the practical approach adopted in this textbook; simplifying some of the challenging concepts and numerical aspects. This textbook comprises 12 chapters covering the key areas in the context of managing projects, providing a comprehensive overview of key project management skills and techniques including:* An exploration of soft and hard skills via theoretical explanation and real life cases studies;* Discussion of leadership theories and the challenges of managing multi-disciplinary project teams within varied organisational contexts, including virtual teams. * Thorough analysis and explanation of numerical techniques required for project financial appraisal, project cost estimating, budgeting, time scheduling (CPM), crashing and project performance measurement (EVA);* Recognition of varied project success criteria and the pros and cons of the traditional project man¬agement methodology versus more contemporary approaches such as agile methodologies.To help support their learning, readers have access to a range of online resources including chapter-by-chapter multiple choice questions which will enable them to assess how well they have grasped individual chapters. The text also features a range of supplementary readings, in text exercises and cases/examples to help bring concepts to life. Visit www.goodfellowpublishers/projmgmt for details.The Global Management Series is a complete portfolio of global business and management texts that successfully meets the needs of students on international undergraduate and postgraduate business and management degree courses. Each book is clear, concise and practical and has a thorough pedagogic structure to suit a 12 week semester. The series offers a flexible ''pick and mix'' choice of downloadable e-chapters, so that users can select and build learning materials tailored to their specific needs. See www.goodfellowpublishers.com/GMS for details. Each book in the series is edited and contributed to by a team of experienced academics based in the UK, Dubai and Malaysia it provides an essential learning aid for students across a wide range of business and management courses and an invaluable teaching tool for lecturers and academics. Series Editors: Robert MacIntosh, Professor of Strategy and Kevin O’Gorman, Professor of Management, both at Heriot-Watt University, UK.About the Editors:Amos Haniff is Associate Professor of Project Management at Heriot Watt University, UK and Deputy Head of the Department of Business Management within the School of Management and Languages.Mohamed Salama is Associate Professor and Director of Corporate Executive Relations within the School of Management and Languages, Heriot Watt University, Dubai Campus.
ENGLISH

Commercial Law

~~51,66€~~ 41,33€ 20% OFF + 5% CARD

 The law is one of the elements of the external business environment that every business has to work within. Those who run businesses may not like the law, but they need to know what it is in order to comply with it, otherwise there can be undesirable consequences, such as fines for breaches of criminal law and damages claims where harm results to the public. Commercial Law in a Global Context is a clear and insightful text which puts Scottish law in a global context. It explains the relevance of Scots law to those whose main specialism is not law, and gives practical advice and straightforward, jargon-free expla¬nations of concepts, as well as how to study and write about commercial law. This text explores the place of Scots law in the families of legal systems, and includes two chapters that focus on the legal systems of the United Arab Emirates and Malaysia, which are examples of the two main legal traditions: civil law and common law. A sound knowledge of commercial (or business) law is very important, as companies may face potential liabilities under criminal law and civil law if they are do not pay attention to their company’s legal position. This essential text covers the most important aspects of the subject, and focuses on the practical aspects of the subject rather than theoretical concepts.To help support their learning, readers have access to a range of online resources including chapter-by-chapter multiple choice questions which will enable them to assess how well they have grasped individual chapters. The text also features a range of supplementary readings, in text exercises and cases/examples to help bring concepts to life. Visit www.goodfellowpublishers.com/commlaw for details.The Global Management Series is a complete portfolio of global business and management texts that successfully meets the needs of students on international undergraduate and postgraduate business and management degree courses. Each book is a clear, concise and practical and has a thorough pedagogic structure to suit a 12 week semester. The series offers a flexible ''pick and mix'' choice of downloadable e-chapters, so that users can select and build learning materials tailored to their specific needs. See www.goodfellowpublishers.com/GMS for details. Each book in the series is edited and contributed to by a team of experienced academics based in the UK, Dubai and Malaysia it provides an essential learning aid for students across a wide range of business and management courses and an invaluable teaching tool for lecturers and academics. Series Editors: Robert MacIntosh, Professor of Strategy and Kevin O’Gorman, Professor of Management, both at Heriot-Watt University, UKAbout the Editors:Josephine Bisacre is an Associate Professor of Business Law at Heriot-Watt University and is the Director of Undergraduate Studies in the School of Management & Languages at Heriot-Watt University, UK.Yvonne McLaren is an Associate Professor, a third year co-ordinator and course leader in the Law of International Human Resource Management, Commercial Law, and Marketing and Consumer Law within the School of management and Languages at Heriot- Watt University, UK.
ENGLISH

Tourism And Local Economic Development

by Harold (Emeritus Professor) Goodwin

45,05€

free shipping

OUT OF STOCK OR NOT AVAILABLE

 Critically addresses the theories which seek to explain the contribution which tourism can make to economic development, and then moves on to look at a wide range of initiatives and approaches to identify how the local economic benefits of tourism can be maximised.
ENGLISH

Customer Service In Tourism And Hospitality

by Louise (Freelance Journalist Specializing In Sport And Travel Writing) Hudson e Simon (University Of South Carolina) Hudson

51,36€

free shipping

OUT OF STOCK OR NOT AVAILABLE

 A fully revised and updated new edition of this bestselling text. New material covers issues such as the sharing economy, technology (Virtual Reality and use of robots) and use of big data to personalize experiences and encourage loyalty.
Loading results...

View more results