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Marketing Perspectives

language: english
Publisher: GOODFELLOW PUBLISHERS LIMITED, August of 2017 ‧
51,36€
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Marketing Perspectives develops beyond the core concepts of marketing to introduce important points of view on contemporary marketing.This book also offers some interesting and useful perspectives on marketing that aren't so often covered, for example managing a marketing budget and an historical perspective on marketing.

Marketing Perspectives

Property Description
ISBN: 9781911396192
Publisher: GOODFELLOW PUBLISHERS LIMITED
Release Date: August of 2017
Language: English
Dimensions: 189 x 246 x 20 mm
Cover: Softcover
Pages: 244
Format: Book
Collection: Global Management Series
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9781911396192

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