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Fundamentals Of Marketing

language: english
Publisher: GOODFELLOW PUBLISHERS LIMITED, March of 2018 ‧
52,71€
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Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society.

Fundamentals Of Marketing

Property Description
ISBN: 9781910158982
Publisher: GOODFELLOW PUBLISHERS LIMITED
Release Date: March of 2018
Language: English
Dimensions: 244 x 190 x 18 mm
Cover: Softcover
Pages: 244
Format: Book
Collection: Global Management Series
Categories: Books in English > Management > Marketing
EAN: 9781910158982

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