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Virtual Social Identity And Consumer Behavior

by Natalie T. Wood e Michael R. Solomon
language: english
Publisher: TAYLOR & FRANCIS LTD, October of 2009 ‧
256,86€
179,80€
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Explores consumer behavior in virtual worlds, and offers implications for marketers interested in working in these environments. This book offers insight into the largest and fastest growing group of users - kids and teens. It discusses the impact of virtual social identities on consumers, consumer behavior, and electronic commerce.

Virtual Social Identity And Consumer Behavior

by Natalie T. Wood e Michael R. Solomon

Property Description
ISBN: 9780765623959
Publisher: TAYLOR & FRANCIS LTD
Release Date: October of 2009
Language: English
Dimensions: 155 x 229 x 18 mm
Cover: Hardcover
Pages: 230
Format: Book
Categories: Books in English > Social Sciences and Humanities > Sociology
EAN: 9780765623959