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The New Chameleons

How To Connect With Consumers Who Defy Categorization

by Michael R. Solomon
language: english
Publisher: KOGAN PAGE LTD, February of 2021 ‧
70,30€
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Reach the modern consumer who defies categorization and who expects brands to map to their unique habits, preferences and expectations.

The New Chameleons

How To Connect With Consumers Who Defy Categorization

by Michael R. Solomon

Property Description
ISBN: 9781398600065
Publisher: KOGAN PAGE LTD
Release Date: February of 2021
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Hardcover
Pages: 296
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9781398600065