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Value Merchants
Demonstrating And Documenting Superior Value In Business Markets
Book
eBook
language: english
Publisher:
Harvard Business Review Press, November of 2007 ‧
see product details
SYNOPSIS
Business-to-business markets account for a huge proportion of the total GNP in the United States. This book presents an approach that allows suppliers to demonstrate and document superior value compared to the next best alternative from the customer's perspective, thereby elevating the sales force's role to an advisory position.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781422103357 |
| Publisher: | Harvard Business Review Press |
| Release Date: | November of 2007 |
| Language: | English |
| Dimensions: | 163 x 241 x 22 mm |
| Cover: | Hardcover |
| Pages: | 240 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Marketing
Books in English > Others |
| EAN: | 9781422103357 |
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