Unpacking Creativity
The Power Of Figurative Communication In Advertising
language: english
Publisher:
CAMBRIDGE UNIVERSITY PRESS, April of 2025 ‧
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SYNOPSIS
Drawing on the results of empirical research across a number of authentic advertisements from around the world, this book presents a comprehensive analysis of the persuasive power of figurative communication in advertising, and explores their impact on comprehension, effectiveness, appreciation and arousal of emotion in multicultural audiences.
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| Property | Description |
|---|---|
| ISBN: | 9781108461863 |
| Publisher: | CAMBRIDGE UNIVERSITY PRESS |
| Release Date: | April of 2025 |
| Language: | English |
| Cover: | Softcover |
| Pages: | 321 |
| Format: | Book |
| Categories: |
Books in English
>
Fiction
>
Linguistics and Philology
|
| EAN: | 9781108461863 |