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Unpacking Creativity

The Power Of Figurative Communication In Advertising

by Paula Perez Sobrino, Samantha (University Of Birmingham) Ford e Jeannette (University Of Birmingham) Littlemore
language: english
Publisher: CAMBRIDGE UNIVERSITY PRESS, April of 2025 ‧
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Drawing on the results of empirical research across a number of authentic advertisements from around the world, this book presents a comprehensive analysis of the persuasive power of figurative communication in advertising, and explores their impact on comprehension, effectiveness, appreciation and arousal of emotion in multicultural audiences.

Unpacking Creativity

The Power Of Figurative Communication In Advertising

by Paula Perez Sobrino, Samantha (University Of Birmingham) Ford e Jeannette (University Of Birmingham) Littlemore

Property Description
ISBN: 9781108461863
Publisher: CAMBRIDGE UNIVERSITY PRESS
Release Date: April of 2025
Language: English
Cover: Softcover
Pages: 321
Format: Book
Categories: Books in English > Fiction > Linguistics and Philology
EAN: 9781108461863