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Unpacking Creativity

The Power Of Figurative Communication In Advertising

by Paula Perez Sobrino, Samantha (University Of Birmingham) Ford e Jeannette (University Of Birmingham) Littlemore
language: english
Publisher: CAMBRIDGE UNIVERSITY PRESS, September of 2021 ‧
147,35€
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Drawing on the results of empirical research across a number of authentic advertisements from around the world, this book presents a comprehensive analysis of the persuasive power of figurative communication in advertising, and explores their impact on comprehension, effectiveness, appreciation and arousal of emotion in multicultural audiences.

Unpacking Creativity

The Power Of Figurative Communication In Advertising

by Paula Perez Sobrino, Samantha (University Of Birmingham) Ford e Jeannette (University Of Birmingham) Littlemore

Property Description
ISBN: 9781108473538
Publisher: CAMBRIDGE UNIVERSITY PRESS
Release Date: September of 2021
Language: English
Cover: Hardcover
Pages: 322
Format: Book
Categories: Books in English > Fiction > Linguistics and Philology
Books in English > Others
EAN: 9781108473538