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Three Essential Analytical Techniques For The Behavioral Marketing Researcher
Median Splits, Mean-Centering, And Mediation Analysis
language: english
Publisher:
NOW PUBLISHERS INC, December of 2015 ‧
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SYNOPSIS
Three Essential Analytical Techniques for the Behavioral Marketing Researcher reviews several topics that are essential complementary analytics that enable behavioral marketing researchers to test theories and hypotheses, and thereby advance their respective literatures and contribute to knowledge bases.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781601989130 |
| Publisher: | NOW PUBLISHERS INC |
| Release Date: | December of 2015 |
| Language: | English |
| Cover: | Softcover |
| Pages: | 106 |
| Format: | Book |
| Collection: | Foundations And Trends In Marketing |
| Categories: |
Books in English
>
Management
>
Marketing
Books in English > Others |
| EAN: | 9781601989130 |
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