Experimental Economics In Marketing

by Ernan Haruvy
language: english
Publisher: NOW PUBLISHERS INC, August of 2016 ‧
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Experimental Economics in Marketing has a set of goals to help the reader understand the role of experimental economics in marketing. As experimental economics methods grow in prominence in marketing research, marketing researchers increasingly evolve experimental economics further, adding marketing flavors and theories.

Experimental Economics In Marketing

by Ernan Haruvy

Property Description
ISBN: 9781680831665
Publisher: NOW PUBLISHERS INC
Release Date: August of 2016
Language: English
Cover: Softcover
Pages: 84
Format: Book
Collection: Foundations And Trends In Marketing
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9781680831665