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The Information-Economics Perspective On Brand Equity
language: english
Publisher:
NOW PUBLISHERS INC, August of 2016 ‧
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SYNOPSIS
The Information-Economics Perspective on Brand Equity focuses on the information-economics theoretic framework of brand equity. The authors posit that consumer-based brand equity is the value of a brand as a credible signal of a product's positioning.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781680831689 |
| Publisher: | NOW PUBLISHERS INC |
| Release Date: | August of 2016 |
| Language: | English |
| Cover: | Softcover |
| Pages: | 74 |
| Format: | Book |
| Collection: | Foundations And Trends In Marketing |
| Categories: |
Books in English
>
Economics, Finance and Accounting
>
Economy
Books in English > Management > Marketing Books in English > Others |
| EAN: | 9781680831689 |
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