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The Platformisation Of Consumer Culture

A Digital Methods Guide

by Alessandro Gandini, Guido Anselmi, Lucia Bainotti e Alessandro Caliandro
language: english
Publisher: AMSTERDAM UNIVERSITY PRESS, May of 2024 ‧
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This book offers a unique methodological guide for social and marketing scholars interested in understanding and using digital methods to explore the processes of platformisation of consumer culture unfolding on digital media.

The Platformisation Of Consumer Culture

A Digital Methods Guide

by Alessandro Gandini, Guido Anselmi, Lucia Bainotti e Alessandro Caliandro

Property Description
ISBN: 9789463729567
Publisher: AMSTERDAM UNIVERSITY PRESS
Release Date: May of 2024
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Hardcover
Pages: 280
Format: Book
Collection: Digital Studies
Categories: Books in English > Management > Management and Organization
EAN: 9789463729567