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Positioning: The Battle For Your Mind

by Jack Trout e Al Ries
language: english
Publisher: MCGRAW-HILL EDUCATION - EUROPE, January of 2001 ‧
25,67€
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Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.

Positioning: The Battle For Your Mind

by Jack Trout e Al Ries

Property Description
ISBN: 9780071373586
Publisher: MCGRAW-HILL EDUCATION - EUROPE
Release Date: January of 2001
Language: English
Dimensions: 138 x 204 x 10 mm
Cover: Softcover
Pages: 224
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Management > Advertising
EAN: 9780071373586

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