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Rethinking Prestige Branding

Secrets Of The Ueber-Brands

by Jp Kuehlwein e Wolfgang Schaefer
language: english
Publisher: KOGAN PAGE LTD, May of 2015 ‧
40,55€
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Examine the successful developments and promotion of prestige brands in the luxury industry, gaining insight into not just into how they're sold, but how consumers respond to them.

Rethinking Prestige Branding

Secrets Of The Ueber-Brands

by Jp Kuehlwein e Wolfgang Schaefer

Property Description
ISBN: 9780749470036
Publisher: KOGAN PAGE LTD
Release Date: May of 2015
Language: English
Dimensions: 154 x 232 x 14 mm
Cover: Softcover
Pages: 272
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9780749470036

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