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The Choice Factory

25 Behavioural Biases That Influence What We Buy

by Richard Shotton
language: english
Publisher: HARRIMAN HOUSE PUBLISHING, February of 2018 ‧
20,27€
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Before you can influence decisions, you need to understand what drives them. In The Choice Factory Richard Shotton investigates how our behaviour is shaped by psychological shortcuts. From Priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing.

The Choice Factory

25 Behavioural Biases That Influence What We Buy

by Richard Shotton

Property Description
ISBN: 9780857196095
Publisher: HARRIMAN HOUSE PUBLISHING
Release Date: February of 2018
Language: English
Dimensions: 138 x 216 x 13 mm
Cover: Softcover
Pages: 220
Format: Book
Categories: Books in English > Social Sciences and Humanities > Psychology
Books in English > Others
EAN: 9780857196095

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