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The Illusion Of Choice

16â½ Psychological Biases That Influence What We Buy

by Richard Shotton
language: english
Publisher: HARRIMAN HOUSE PUBLISHING, March of 2023 ‧
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Every day we make hundreds of choices. These choices might feel like they are freely made, but psychologists have shown that subtle changes in the way the products are positioned can radically change how customers behave. The Illusion of Choice identifies the 16 ½ most important psychological biases that anyone in business needs to be aware of.

The Illusion Of Choice

16â½ Psychological Biases That Influence What We Buy

by Richard Shotton

Property Description
ISBN: 9780857199744
Publisher: HARRIMAN HOUSE PUBLISHING
Release Date: March of 2023
Language: English
Dimensions: 137 x 218 x 10 mm
Cover: Softcover
Pages: 216
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9780857199744

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