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Alchemy

The Magic Of Original Thinking In A World Of Mind-Numbing Conformity

by Rory Sutherland
language: english
Publisher: Ebury Publishing, May of 2021 ‧
20,27€
14,19€
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And why do we prefer stripy toothpaste?Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem.

Alchemy

The Magic Of Original Thinking In A World Of Mind-Numbing Conformity

by Rory Sutherland

Property Description
ISBN: 9780753556528
Publisher: Ebury Publishing
Release Date: May of 2021
Language: English
Dimensions: 127 x 199 x 22 mm
Cover: Softcover
Pages: 384
Format: Book
Categories: Books in English > Social Sciences and Humanities > Psychology
EAN: 9780753556528

ABOUT THE AUTHOR

Rory Sutherland

Rory Sutherland é vice-presidente da Ogilvy UK e o fundador da Behavioural Science Practice. Escreve para a revista The Spectator e é apresentador de séries na BBC 4. Ganhou diversos prémios internacionais de publicidade e é membro de diversas organizações de marketing e de publicidade.

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