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The Call of the Mall
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The Call of the Mall

by Paco Underhill
language: english
Publisher: Profile Books Ltd, April of 2004 ‧
22,71€
18,17€
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Nothing exemplifies shopping more than the mall or shopping centre. It is the US's gift to personal consumption and the crossroad where consumer marketing, media and street culture meet. It is where the developed world (and increasingly everyone else too) goes to acquire, eat and hang out.
It is where fashion trends are made dreams are constructed, and many people find their first jobs. The Call of the Mall is about sex and buying lingerie, about why the same camel coat costs exactly twice as much in the women's department to the men's, about why all mall food is so dreadful when the commodities in the shops are so good. Why location matters so much - but more for perfumes than DIY and why malls are invariably such bad archicture.

The Call of the Mall

by Paco Underhill

Property Description
ISBN: 9781861974426
Publisher: Profile Books Ltd
Release Date: April of 2004
Language: English
Cover: Softcover
Pages: 227
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9781861974426
Recommended Minimum Age: Not applicable

ABOUT THE AUTHOR

Paco Underhill

Paco Underhill é o fundador e director executivo da Envirosell, Inc., uma empresa de consultoria e estu dos de mercado que conta entre os seus clientes com empresas como a Saks Fifth Avenue, a Gap, a Walmart, a Estée Lauder e a Starbucks. Underhill é investigador nesta área há mais de 25 anos e é considerado um dos especialistas mundiais de maior renome. Colabora regularmente com The New York Times, London Times, The Wall Street Journal, a National Public Radio e a BBC Radio. A Ciência das Compras foi publicado em mais de 27 idiomas e é o livro sobre retalho mais vendido de sempre.

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